itel continues its collaboration with Indian superstar Hrithik Roshan for the second year, reflecting his enduring trust in the brand and shared commitment to innovation. The association embodies itel’s dedication to bold creativity, focusing on dynamic smartphones that resonate with today’s youth through #DareToDoit spirit.
Since teaming up with Hrithik Roshan, itel has ventured into new market segments and achieved significant milestones, including launching the most affordable 5G smartphone in the sub-10K segment and introducing the anticipated Power series with segment-first features.
Reinforcing the #DareToDoit positioning of itel, this collaboration will craft a compelling product narrative for consumers w.r.t the A, P, and S series. The ‘A Series’, aka the Awesome Series, will inspire consumers to #ToDoMore by enhancing their experiences with superior RAM and ROM features. The P series, representing Power, will empower consumers to #BePowerful with its robust fast charging and extended battery capabilities. Meanwhile, the S series, or the Super Series, will entice consumers to #BeBold and stylish, boasting superior camera quality, sleek design, and innovative ID.
Speaking on his association with itel Mobile India, Hrithik Roshan said, “I’m thrilled to continue my journey with itel Mobile India as their Brand Ambassador. It’s been an incredible partnership so far, and I’m excited about the opportunities that lie ahead.”
Commenting on the enduring collaboration, Mr. Arijeet Talapatra, CEO of itel India, said “We are thrilled to continue our journey with Hrithik Roshan as the brand ambassador for itel. His charismatic appeal and mass influence would enable itel to reach new heights, fulfilling the aspirations of New India and solidifying our position as a leader in the sub-10K smartphone market. itel Mobile India remains steadfast in its commitment to innovation, empowerment, and connectivity, as it continues to redefine the mobile landscape in India with Hrithik Roshan as its trusted Brand Ambassador.”
Hrithik Roshan’s nationwide popularity perfectly aligns with itel’s vision to democratize access to stylish and powerful products for the young population.
