Mumbai: Homegrown fitness brand founded by Hrithik Roshan HRX and Exceed Entertainment has announced the elevation of Ajay Singh to the position of Business and Marketing Head.
In his new role, Ajay will play a pivotal part in steering HRX towards new heights of success and innovation. He has been instrumental in conceptualizing the expansion of the brand by doing like-minded collaborations such as HRX by EATFIT, HRX Café, HRX Gyms with Cult.fit and more.
Speaking on this development, Afsar Zaidi, Co-Founder and CEO at HRX, expressed their confidence in Ajay’s ability to drive the brand’s objectives forward. “Ajay’s dedication, passion, and in-depth understanding of the industry make him the perfect fit for the role of Business Head. We are confident that with Ajay, HRX will continue to thrive and set new benchmarks in the in the world of Fitness.”
Ajay Singh, shared his enthusiasm for the evolved responsibility. “I am honored and excited to lead HRX in its journey to inspire and empower individuals to lead active and fulfilling lives. We have an incredible team, and together, we look forward to achieving new milestones and strengthening HRX’s position as one of biggest fitness brands of the country”
HRX recently commemorated its illustrious 10-year journey in the fitness industry and launched a new monogram as part of its identity. The brand has become synonymous with inspiration, innovation, and community impact, motivating millions to discover the hero within.
