Mumbai: HSBC India has unveiled its latest campaign featuring Bollywood icon Kareena Kapoor Khan, spotlighting the bank’s enhanced HSBC Premier proposition. The 60-second commercial film brings alive the elevated Premier offering, designed to address the evolving wealth, health, travel, and international banking needs of affluent and globally mobile Indians.
HSBC Premier: More Than Just a Bank Account
The enhanced HSBC Premier is built on four key pillars—wealth, health, travel, and international services. The offering provides expert wealth management, exclusive health privileges, seamless international connectivity, and travel benefits, empowering customers to grow, protect, and enjoy their wealth while prioritizing well-being.
Sandeep Batra, Head of International Wealth and Premier Banking, HSBC India, said, “Our campaign celebrates the aspirations and journeys of affluent, internationally minded Indians. These individuals seek a balance between accelerating their wealth and prioritizing their health and well-being. HSBC Premier is more than just a bank account—it’s a trusted partner that supports our customers at every stage of their journey. With an expansive array of offerings, we are strategically positioned to help our customers grow, protect, and enjoy their wealth for generations. This campaign reinforces our commitment to being the preferred international financial partner for affluent Indians.”
The film portrays Kareena Kapoor Khan’s multifaceted life as an actor, fitness enthusiast, globe-trotter, and mother, highlighting the need for a banking partner that understands a dynamic lifestyle.
Speaking on the association, Kareena Kapoor Khan said, “I’m thrilled to partner with HSBC India for enhanced Premier, which truly resonates with the evolving aspirations of today’s globally connected Indians. As someone who juggles multiple roles—be it as an actor, a mother, or a traveler—I understand the importance of having a trusted partner that goes beyond the ordinary. HSBC Premier isn’t just a bank account; it’s a gateway to opportunities, experiences, and solutions that empower you to live life to the fullest. This association beautifully captures the essence of what it means to have a partner for someone like me that understands your dynamic lifestyle and helps you achieve your goals, no matter where life takes you.”
In the film, Kareena emphasizes the need for a partner who identifies wealth opportunities in India and globally, offers seamless international banking services, and provides travel and wellness rewards, concluding: “When there’s so much more to us, we deserve more than just a bank account. HSBC Premier—more than just a bank account.”
HSBC first introduced Premier banking in India 25 years ago. The enhanced offering reinforces its commitment to cater to the aspirations of a new generation of affluent and high-net-worth Indians.
