HSBC India today announced that they’ve signed up Indian cricketer Virat Kohli as its brand influencer.
As a part of the association, the cricketer will amplify HSBC’s purpose of ‘Opening up a world of opportunity’ as it strives to support the ambitions of an aspirational India going global. An official press release revealed that the company will soon launch a multi-media campaign featuring the former Indian cricket team captain.
Talking about his new innings with HSBC India, Virat Kohli said, “I’m delighted to associate with HSBC, one of the world’s premier international financial organisations. HSBC’s rich legacy in India, disciplined approach and long-standing commitment resonates deeply with my belief system of discipline, commitment and focus, aspects that have played a key role in my career so far. While people trust me to deliver on the field, I look at HSBC India as a focused and trusted financial partner to help achieve my financial goals.”
Commenting on this marquee association, Hitendra Dave, CEO, HSBC India,said, “We’re thrilled to have Virat Kohli as our Brand Influencer and see him as a perfect fit for our values of taking responsibility, collaborating, and succeeding together as a team as well as getting things done. Virat Kohli is a symbol of an ambitious India that is striving forward, going global and leaving its indelible mark on the global stage across various fields. We’re keen to partner the country in its upward trajectory of growth and our association with Virat Kohli will provide a significant impetus to this journey. Virat’s appeal and pursuit of excellence is aligned to our growth ambitions in India. This is the start of a new and exciting chapter as we look to reinforce our commitment towards growth and being the preferred international financial partner for our clients.”
Sharing his perspective on the partnership and business, Sandeep Batra, Head of Wealth and Personal Banking, HSBC India, said, “We are very delighted that Virat has agreed to do it with us. The bank has been here in India since 1853, that’s a really long time and this is one of the banks which is really stuck to India through this period of time. We see the coming decade to be India’s decade- really poised for growth.”
“Cricket is a unifying force and strikes an emotional chord with the Indian diaspora across the world. Our endeavour to support the aspirations of the international minded Indians will be boosted by our association with Virat Kohli. Whether on or off the field Kohli personifies discipline and commitment to his craft, ideals that resonate with us at HSBC India.
“When I look at Virat’s centuries around the world and when I look at our business around the world, we see a perfect complementary fit. We are pretty much around everywhere where he has hit the centuries.
Also, from a company perspective, Indian startups going international, global companies coming to India, Indian clients going overseas to find the right opportunities, whether its a corporate space or the retail banking space, company is very focused on India. We have 40,000 people serving pretty much every part of the world based in India. Now with this association we are really looking for growth,” added Batra.
