HUAWEI, a leading global provider of information and communications technology (ICT) infrastructure and smart devices has globally onboarded AVOW, the specialist in OEM on on-device user acquisition as a Certified Partner. In India, this partnership will be crucial for mobile marketers, app developers, and brands looking to use OEM advertisement placement to reach previously untapped user audiences and make inroads into HUAWEI’s massive user base. AVOW currently engages with leading brands in India like Amazon Prime, Unacademy, Upgrad, Byju’s, Moneytap, Avail, and WazirX.
Headquartered in Berlin (Germany), with one of its regional offices in Bengaluru (India), AVOW was recently ranked and recognized in three categories in the top 10 in AppsFlyer’s Performance Index XII including dedicated Growth section: India, SEA, and India, non-gaming finance.
HUAWEI Ads is a real-time advertising marketplace specifically for HUAWEI devices. By integrating the underlying algorithms and architecture of HUAWEI devices, the platform offers unique and value-driven opportunities to reach a global audience of over 1 billion connected HUAWEI devices, and 730+ million HUAWEI smartphone users, across over 170 countries and regions. This partnership will allow AVOW to add hundreds of millions of new devices to its existing 1.5 billion daily active users. The HUAWEI partnership offers leading brands access to new advertising inventory at a previously unseen scale. As of today, the global daily traffic of HUAWEI Ads already exceeds 2.7 billion.
This partnership comes at an optimal time for marketers looking outside of the Facebook-Google duopoly to broaden their horizons and find previously untapped audiences. OEM advertisement placements offer an important alternative for app developers and brands from all verticals looking to drive installs and other conversions outside of traditional search and social. The low CPIs and high engagement rates allow AVOW clients in India such as BYJU’s and global players like Joom, Kredivo, KUMU, Exness, Autodoc, and PayMaya to achieve incremental user growth with the same precise targeting, fraud-free capabilities mobile marketers expect from other user acquisition channels.
“Our partnership with HUAWEI is another key milestone in driving alternative sources of growth for our clients,” says Robert Wildner, AVOW CEO. “We are extremely excited to help our clients scale with HUAWEI’s inventory, and we’re also thrilled to be among the first partners to offer and track Search and Recommended adverts in the HUAWEI AppGallery. We beta-tested this new offering and saw great results, and are glad to offer it to our clients.”
“We’re thrilled to be working with AVOW, a leading driver of OEM innovation,” says Marco Eberlein, General Manager Ecosystem Development Germany at HUAWEI. “We look forward to deepening our relationship and helping brands and app developers to unlock growth and find new users through HUAWEI’s unparalleled inventory of scale.”
