Mumbai: Human Global, a Mumbai-based award-winning branding, design, and communication agency, has bagged the creative mandate of HRD Antwerp, Europe’s largest diamond-grading company.
With a strong legacy spanning five decades, HRD Antwerp specializes in diamond & jewelry grading, education, and jewelry retailer services across the globe, and continues to roll out new and innovative services for jewelers.
As part of the mandate, Human Global will perform several creative duties, including the production of a series of personalized films, a launch campaign, and social media designs, among others. The agency will play a pivotal role in crafting distinctive brand communication, strengthening its presence and reputation in the diamond industry.
Speaking on the account win, Chirag Raheja, Co-founder of Human Global, said, “In partnering with HRD Antwerp, a global authority in diamond certification, we are inspired to reflect on what defines brilliance in our own field. If diamonds are judged by the 4 C’s, then we believe great creative partnerships are built on four of their own. It started with us giving the brand a sense of clarity on how we work, showcasing our collaborative spirit, creative caratage, and of course, our craft. We are stoked and humbled to be their creative partners, and can’t wait to repay the trust placed in us with stunning work.”
Commenting on the engagement, Tom Neys, the brand’s Global Marketing, Sales, and Education Director, said “As a European brand with a global customer base, it’s crucial to find partners that understand how to bridge cultural differences and build campaigns on shared values and emotions. Trust is our product, we handle it with care. So trust is something we only give after careful consideration. In my opinion, Human Global deserves that trust. But more important to me, they are just fun to work with, full of creativity, openness to ideas and good listeners to what we maybe don’t speak out but secretly desire. A good agency is a good mind reader.”
“We are excited to partner with HRD Antwerp. This association is not just about taking a film from script to screen or creating social media designs, it’s also about understanding the nuances of the diamond landscape and enabling impactful consumer-centric communication. This is what we strive to do. The goal is to provide clutter-breaking creative work that propels the brand to new heights, and helps us forge a long and rewarding partnership with the brand and their customers,” said Imran Khan, Co-founder of Human Global.
