Hungama Artist Aloud, a platform that supports and promotes independent content, is all set to introduce its latest IP, Fresh Find. The initiative, that aims at empowering independent artists in the country, will kickstart on 1st September and will see a line of spectacular upcoming talent every fortnight. Independent artists are now rising to the forefront and creating a niche for themselves. Fresh Find is a platform that seeks to encourage and showcase the musical talent of these extraordinary artists who will also be presented with the opportunity to become the next big Indie Artist of the country.
The initiative will provide a dedicated amplification for every artist and give the audience a recommendation of the artist’s song on the Hungama Artist Aloud App. To ensure its reach to a wider audience, the IP will be amplifying music and artists across multiple genres and languages. Apart from the Hungama Artist Aloud’s social media platforms and YouTube channel, these artists’ reach will be amplified on short format apps.
Talking about Fresh Find, Soumini Sridhara Paul, Senior Vice President, Hungama Artist Aloud said, “Independent artists in India are steadily changing the musical landscape with their unique works. At Hungama Artist Aloud, our focus has always been to bring them to the forefront. Through Fresh Find, we will be taking this vision a step further by harnessing the power of social media and enabling the artists to get the reach they deserve. We are proud to provide this platform to them and are certain that our audience will love it.”