Malabar Gold & Diamond, has launched their new brand campaign ‘The Diamond Happiness’ in an attempt to change the discourse on ‘shopping for diamond jewellery for the upcoming festive season. The campaign focuses on breaking the myth that diamond jewellery is extremely expensive and brings out the emotion of diamond gifting in the most charming way.
Conceptualized and executed by Hyper Connect, #TheDiamondHappiness celebrates a special and joyous bond within families and loved ones with the aim to show how a relationship becomes more beautiful when you get diamond jewellery and that too at affordable prices.
Commenting on the new campaign, Kiran Khadke– Co-founder & Creative Head, of Hyper Connect said – “The creative idea is anchored in the simple & powerful insight that a diamond is a diamond and you can match the happiness of buying a diamond over any other precious jewellery, hence The Diamond Happiness, the happiness or that sweet emotion felt when you gift your loved ones with the precious diamond. The campaign aims to touch the hearts of consumers and strike endearing emotions of our consumers across wide age groups.”
Commenting on the new campaign, Ankur Pujari– Co-founder & Business Head, of Hyper Connect said – “An integrated campaign with a set of 5 films showcasing 5 different emotions when they are surprised by a Diamond Gift this festive season. The campaign will open on digital platforms and seamlessly move to tv, print, influencers and store communication.”
