Mumbai: Sony has roped in 22 brands for the 16th season of the quiz show ‘KBC’. It kicks off on 12 August and airs Monday-Friday at 9 pm with Amitabh Bachchan returning as the host. The show started back in 2000 on Star Plus. The co-presenting sponsors are Hyundai Motor India and Aditya Birla Group. The show will be Co-Powered by Mountain Dew PepsiCo India, Mondelez India, Ultratech Cement and Parag Milk Foods (Gowardhan Ghee).
The Special Partner is Patanjali Dantkanti, Lauritz Knudsen Electrical & Automation and Ceat. The banking partner is State Bank of India. The show’s Associate Sponsors are Asian Paints, Kalyan Jewellers, Raymond, Life Insurance Corporation of India, Bikaji, Dorset, RC Plasto Tank and Pipes, Amazon.in and Aakash Educational Services. The reality quiz show also has partnership deals with the Reserve Bank of India, GSK, and Dr. Morepen.
This season’s campaign, ‘Zindagi Hai. Har Modh Par Sawaal Puchegi. Jawab Toh Dena Hoga’, aims to spark introspection and reflects the belief that at pivotal moments, life presents us with challenges that test us, and it is our responses to these situations that guide us to new paths.
This year, the contestants will face a new twist: the ‘Super Sawaal.’ The Super Sawaal is a bonus question between questions five and six which challenges players to answer without options or lifelines. A correct answer unlocks the ‘Dugnaastra,’ giving contestants the chance to press the buzzer and double their amount on any one question of their choice between questions 6 to 10. The fast-paced ‘Super Sandook’ remains in this season as well; the contestant, after successfully crossing Rs. 3,20,000 will be put to the test with a 10-question rapid-fire quiz which must be answered in 90 seconds.
