India Chapter of the International Advertising Association (IAA) presented its first-ever IndIAA Tamil Advertising Awards in Chennai. The event was supported by MediaNews4u.com.
The Awards were presented in a hugely attended ceremony at Taj Coromandel, Chennai, which saw winners in over 23 Categories coming in to receive the coveted awards. C.K.Ranganathan, CMD – CavinKare, Jury chairman-IndIAA Awards Tamil said, “Some categories saw very close competition…It was a close call.” Mahesh Anand, President – Nippon Paints India, Jury member-IndIAA Awards Tamil said, “The amount of talent we could see was enormous.” Murugavel Janakiraman – Founder and MD Matrimony Group, Jury member-IndIAA Awards Tamil was sure “IndIAA Awards Tamil will motivate and inspire regional brands and regional creative people”.B R Srinivasan, Director, Vivek & Co. Jury member-IndIAA Awards Tamil said”The winners were methodically selected through a very fair process”.
S K Swamy, Chairman and World President, IAA Global spoke about the global agenda of IAA to protect the Freedom of commercial communications worldwide while protecting data privacy. He also shared that IAA Global will invest in continuous professional education and accreditation to global curriculum.
Sam Balsara, founder, Chairman and Managing Director of Madison World and Madison Communications, the lead keynote speaker at the event spoke on the subject of “Challenges and Opportunities for Brands Today”. He shared that while earlier, only a few advertisers used to dominate ADEX, this is not so today. Hence, There exists an opportunity for regional and local brands as they command a high loyalty. Small brands are growing at a fast pace and for those with entrepreneurial spirit the time to launch is now.
Srinivasan, MD, Vikatan Group spoke on regionalization of content and shared data to establish that Indic languages are really growing well.
Pradeep Dwivedi, Chairman – IndIAA Regional Awards said “IndIAA Regional Awards is the epitome of recognition of creative talent and marketing execution in diverse languages of our country. IAA India will invest significant proportion of its time and effort in promoting such regional language, diversity and content for improving local economy through advertising ecosystem.”
Vijay Vishwanath, Founder & CEO at medianews4u.com spoke about the growth of MediaNews4U.com and thanked IAA for this opportunity.