Mumbai: The Digital Advertising Council (DAC), functioning under the aegis of the Internet and Mobile Association of India (IAMAI), has announced new leadership appointments for a two-year term.
Shantanu Sirohi, CEO, Interactive Avenues, has been appointed as the new Chairperson of DAC, while Satyan Gajwani, Chairman, Times Internet, and Priya Choudhary, Director, Business Solutions & Insights, Google, have been named Co-Chairpersons.
On his appointment, Shantanu Sirohi said, “It is an honour and an exciting opportunity to serve as Chairman for the IAMAI Digital Advertising Council. Collaboration between agencies, publishers, ad-tech providers and brands can help develop a digital advertising future that emphasizes innovation, effectiveness, transparency and a positive customer experience. The focus will be on promoting responsible industry growth, ensuring digital marketing strategies remain effective and providing value for all stakeholders.”
Satyan Gajwani said, “I’m looking forward to contributing to The Digital Advertising Council of IAMAI. The DAC will work to ensure that publishers and content creators have the support they need to build sustainable businesses, and to help develop a prosperous ecosystem between advertisers, publishers, and consumers.”
Priya Choudhary said, “I am honoured to take on this new mandate with IAMAI. This is a pivotal time for the digital advertising industry in India, and I look forward to collaborating with my peers to foster an environment of growth, innovation, and trust. I believe that through collective effort and shared vision, we can unlock immense potential and create a positive impact for businesses and consumers alike.”
The Digital Advertising Council (DAC) represents India’s rapidly evolving digital advertising ecosystem with active participation from agencies, publishers, ad-tech & mar-tech companies, and affiliate networks. The Council works closely with industry stakeholders to promote transparency, responsible advertising practices, and accelerate the growth of digital marketing in India.
