Mumbai: Integral Ad Science (IAS), a global media measurement and optimisation platform, today announced the expansion of its India footprint with the opening of a new office in Mumbai, marking its third office in the country after Delhi and Pune. This expansion is aimed at enabling both global and local advertisers in India to drive superior performance and safeguard brand equity in an evolving digital media landscape.
India is poised to become a USD 1 trillion digital economy by 2028. With digital ad spending rising by 21.4% in 2024 to reach $5.20 billion, and projected to hit $10.22 billion by 2028, marketers are increasingly looking to unlock the potential of digital advertising and connect with audiences in this burgeoning market.
Commenting on the expansion, Laura Quigley, Senior Vice President of APAC, stated, “The distinct needs of our customers in the APAC region demand localised solutions and a leadership team with deep market knowledge and expertise. We are committed to building enduring relationships with international and local brands in India and the wider APAC region to empower advertisers with the knowledge and tools needed to enhance the effectiveness of their digital ad campaigns.”
Abhishek Pujar, newly promoted to Commercial Lead, will head the full-service team in Mumbai and report to Saurabh Khattar, Country Head of India. Pujar, who joined IAS in 2022 as a Sales Manager, brings over a decade of experience in digital advertising from previous roles at InMobi and Zomato.
“I am honoured to lead the Mumbai business expansion for IAS and looking forward to working closely with brands and agencies in Mumbai to tap into IAS’s solutions that help drive efficiency and return on investment,” said Abhishek Pujar, Commercial Lead Mumbai at IAS. “Brands in India are investing significant budgets across digital media, and there’s a growing adoption of measurement and optimisation solutions for driving campaign success.”
Saurabh Khattar, Country Head of India, added, “We are delighted to have Abhishek spearhead commercial growth for IAS in Mumbai as he has deep experience in partnering with brands and agencies across India and a keen understanding of the digital advertising landscape. Our presence in Mumbai will allow us to more effectively support our customers, address local market demands, and strengthen business outcomes.”
This strategic expansion in India follows IAS’s recent market entries into key APAC markets including China, Hong Kong, Taiwan, Thailand, and Vietnam, solidifying its in-market operations across Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, and Vietnam.
