New Delhi: Integral Ad Science, a leading global media measurement and optimization platform, today announced an expansion of its measurement capabilities on YouTube. IAS will now offer its industry-leading brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite.
YouTube Shorts is one of the most popular short-form video platforms in the world and is growing rapidly, with more than 2 billion users and over 70 billion views daily.
As part of its Brand Safety and Suitability measurement, IAS also now offers an analytics dashboard for advertisers on YouTube to analyze brand safety and suitability trends with charts and create a custom suitability profile.
“Since IAS launched Total Media Quality for YouTube earlier this year, we’ve been able to provide new levels of insight into video content for advertisers through our advanced AI-driven technology and expanded reporting capabilities,” said Lisa Utzschneider, CEO, IAS. “With this expansion of our measurement capabilities on YouTube, we can bring marketers the most actionable data to maximize their safety on YouTube Shorts inventory – one of the fastest growing video formats in digital advertising.”
