Mumbai: iCubesWire, a global MarTech solution provider in performance, influencer, and content marketing, has announced the appointment of Shashank B. V. as Business Director, Sales (South). In this strategic role, Shashank will lead content sales for influencer marketing across South India, empowering brands to deepen their audience connections through impactful, creator-led narratives.
Shashank brings with him over two decades of extensive experience across digital sales, branded content, and influencer marketing. He returns to iCubesWire after previously serving as Group Head – South, where he played a pivotal role in establishing the company’s regional presence. His leadership journey includes key stints at Hungama Digital Services, Times Internet, and Tyroo Media, with a proven track record of building strong networks among legacy brands and digital-first challengers alike.
As the content and influencer ecosystem continues to shift towards authenticity and community-first engagement, iCubesWire is reinforcing its commitment to regionally nuanced and performance-driven influencer strategies. Shashank will spearhead efforts to scale content monetization, develop high-impact native integrations, and drive measurable brand outcomes across the southern market. He will report to Nishant Sharma, Co-Founder and Chief Business Officer at iCubesWire.
Speaking about his new role, Shashank B. V. said, “I’m thrilled to return to iCubesWire at a time when brands are actively looking for meaning, authenticity, and value in influencer marketing. With iCubesWire’s deep creator network, and performance-first approach, I look forward to delivering smart content solutions that drive both brand recall and business impact across the South market.”
Nishant Sharma, Co-Founder & Chief Business Officer, iCubesWire, added, “Shashank’s return is both timely and strategic. His understanding of the regional market, combined with his passion for content-driven storytelling, will be invaluable as we accelerate growth in the influencer ecosystem. We’re confident that under his leadership, brands will find new opportunities to connect with audiences in culturally resonant and measurable ways.”
This appointment aligns with iCubesWire’s ongoing investments in hyperlocal influencer engagement, multilingual content creation, and ROI-focused creator collaborations—reinforcing its position as a preferred partner for integrated marketing solutions in India.
