Bangalore-based iD Fresh Food announced its plans to expand its presence across India with launches in 11 new cities, including tier 2 and tier 3 markets, across 6 states. In a strategic move to cater to growing consumer demand, the company is introducing its acclaimed range of products in several new cities including Goa, Indore, Ahmedabad, Surat, Vadodara, Dehradun, Panchkula, Chandigarh, Jaipur, Lucknow, and Bhopal.
Consumers in these cities can soon avail a variety of iD Fresh Food’s most popular offerings, including Idly Dosa batter, Malabar Parota, Wheat Lachha Paratha, Paneer, Curd and Coffee.
“With the current expansion and new products in the pipeline, we’re well on course to achieve our revenue targets for FY 25. Expanding to 11 cities is a strategic decision to explore opportunities in Tier 1 and Tier II cities of India. Apart from the strategic plans and investments, innovation will continue to be at the core of our offerings, fostering the growth of our business in domestic and global markets,” said Rajat Diwaker, CEO (India), iD Fresh Food.
Commenting on the expansion, PC Musthafa, Global CEO and Co-founder of iD Fresh Food stated, “As we prepare for international expansion and IPO journey, our key focus will continue to be on delivering world-class products and ensuring they are accessible to everyone. While we are thrilled with the love iD Fresh has received across India, our expansion into newer cities emphasises our commitment to lead the movement on fresh and clean food in India. Our aim is to become the market leader in these regions within the next 12 to 18 months. We are excited and looking forward to receiving the same warmth and appreciation we have enjoyed so far.”
While the products will be available across online and offline channels, iD Fresh Food aims to establish distribution centres in select cities within the next one to two months.
