Bengaluru: iD Fresh Food, India’s most loved fresh food brand, has announced the appointment of Shobhit Malhotra as Chief Executive Officer – International Business, effective immediately. This strategic leadership move underscores the company’s commitment to expanding its global footprint and building a strong presence in high-potential international markets.
In his new role, Shobhit will lead iD Fresh’s international business, with a sharp focus on scaling operations in existing markets such as the GCC, while spearheading entry into new geographies. His priorities will include market-specific product innovation, forging strategic partnerships, and strengthening distribution channels to position iD Fresh as a globally trusted brand known for its premium, preservative-free offerings.
PC Musthafa, Chairman and Global CEO, iD Fresh Food, said, “Shobhit’s deep experience in driving business transformation across diverse and complex markets makes him the perfect fit for our global aspirations. His passion for purpose-led brands and understanding of cultural nuances align seamlessly with our mission to deliver fresh, clean-label food to consumers around the world. We’re excited to have him lead this next chapter of our journey in the war against preservatives and chemicals.”
On his appointment, Shobhit Malhotra said, “iD Fresh is more than a brand—it’s a movement towards authentic, healthier food choices. I’m honoured to join the team and help shape its international success story. The chance to scale a homegrown brand with such a clear purpose across global markets is both exciting and deeply meaningful.”
Shobhit brings over two decades of leadership experience from global consumer goods giants including Colgate-Palmolive, Unilever, and PepsiCo. Known for his strengths in strategic insights, operational excellence, and people-first leadership, he has consistently delivered strong commercial results across a range of challenging and dynamic markets.
As iD Fresh continues to grow at a 25% revenue rate with robust EBITDA margins, this leadership appointment is part of a broader organizational evolution designed to deliver sustainable, long-term growth. With a well-established presence in India and the GCC, and bold plans to enter new international markets, the company is firmly poised for its next wave of global expansion.
