Monday, March 23, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Events

IESA, Media & Entertainment Skill Council signs MoU at India Expo Shop 2025 aimed at skilling and upskilling talent in India’s events industry

by MN4U Bureau
August 15, 2025
in Events
Reading Time: 3 mins read
A A
IESA, Media & Entertainment Skill Council signs MoU at India Expo Shop 2025 aimed at skilling and upskilling talent in India’s events industry
Share Share ShareShare

MUMBAI: The fifth edition of India Expo Shop 2025, organised by the Indian Exhibitions, Conferences & Events Services Association (IESA), opened today at Yashobhoomi, Dwarka, bringing together the country’s top event service providers, policymakers, and global industry leaders. The two-day showcase hosted over 100 exhibitors, over 300 decision-makers, and more than 2,000 professionals, all converging to explore innovation, sustainability, and next-gen opportunities in the MICE sector.

The opening began with the arrival of exhibitors and visitors, leading to the official launch of EventFull Bharat, a platform designed to spotlight emerging and smaller players in the events ecosystem. The inauguration ceremony featured Uma Menon, General Secretary, IESA, Surinder Vashist, Treasurer, IESA alongside Sooraj Dhawan, President, Indian Exhibition Industry Association, Phil Chung, CEO/CMO, Kinexin IICC (YashoBhoomi) Operating Company, Sonia Prashar, Managing Director (MD) and Chairperson of the Board, NürnbergMesse India, Ashish Jain, founder, Indian Pollution Control Association, Sagar Pingali, executive VP (EVP), Event and Entertainment Management Association (EEMA), Pooja Arora, COO, Media and Entertainment Skill Council (MESC) who led the official unveiling.

A highlight was the signing of a MoU between Indian Exhibitions, Conferences and Events Services Association (IESA) and Media and Entertainment Skill Council (MESC), aimed at skilling and upskilling talent in India’s events industry.

Dhawan said, “The Indian exhibitions industry is on the brink of unprecedented growth, with revenues projected to double within three years. To seize this opportunity, our supply chain must scale with speed and innovation. India Expo Shop 2025 stands out as the definitive platform to connect with top suppliers, discover breakthrough solutions and shape the future of our industry.”

“The global MICE industry, valued at $870 billion, is projected to reach $1.5 trillion by 2030, and with India holding less than 5% of this market, our growth potential is immense. But this growth must be anchored in five essentials: adopting technology to work ten times faster without losing human creativity, building sustainable and innovative infrastructure, developing venues beyond metros, upskilling our workforce to global efficiency levels, and embracing sustainability as a non-negotiable.” said Mr. Dhawan.

“Today’s global investors evaluate destinations not just for infrastructure, but for sustainability credentials, right down to the kilograms of CO₂ generated per event. India has immense potential to lead in this space, and we see Yashobhoomi as a catalyst for that change. At Kinexin IICC, our commitment is to implement ESG policies that align with global KPIs, making India an even more compelling choice for international events,” said Chung.

Joining virtually Jatinder Kapur, president, IESA, stated, “India Expo Shop 2025 demonstrates the scale and ambition of India’s MICE sector, projected to double in value, from USD 49.4 billion in 2024 to over USD 100 billion by 2030. With over 35,000 corporate events taking place each year, this year’s edition is especially significant as it brings the industry together at a time of unprecedented growth and opportunity. Initiatives like EventFull Bharat are essential to unlocking new opportunities, nurturing talent, and driving global competitiveness.”

Ashish Jain,
Ashish Jain

Ashish Jain, founder, Indian Pollution Control Association (IPCA) said, “Sustainability at exhibitions is not just about today, it’s about the world we pass on to the next generation. By integrating waste management, carbon reduction, and sustainable materials into our event practices, we can create a lasting environmental legacy. IPCA is committed to leading this change in collaboration with our industry partners.”

Sonia Prashar
Sonia Prashar

“Skilling should be close to everyone’s heart, not just a select few. While IESA and IEIA have been doing commendable work in this space, the future lies in setting industry-wide standards, formulating robust policies, ensuring occupational health and safety, adopting sustainable materials, and upholding strong work ethics. To truly transform, we must create Centers of Excellence across regions, starting small but building steadily. Now that our businesses are on a profitable path, we have both the responsibility and opportunity to give back, perhaps by channelling CSR funds to these initiatives. I personally pledge, and invite others to join me, in contributing to the creation of these centers, our collective legacy to the exhibition industry we serve, love, and want to see thrive,” said Sonia Prashar, Managing Director (MD) & Chairperson of the Board, NürnbergMesse India.

EventFull Bharat 1.0 opened with a discussion on the vital role of upskilling in empowering a Gen-Z-driven workforce. The programme featured product showcases and event solutions, alongside a leadership session on the strategic value of public relations in the events industry. It also spotlighted immersive technologies and experiential concepts redefining the future of events and included an engaging segment on harnessing AI tools to elevate event planning and execution.

Tags: Ashish JainDhawanIESAJatinder KapurSonia Prashar

RECENT POSTS

International Film Festival of Delhi 2026 hosts India’s biggest Media-Tech Pitch Fest by Ideabaaz
Events

International Film Festival of Delhi 2026 hosts India’s biggest Media-Tech Pitch Fest by Ideabaaz

March 20, 2026
0

New Delhi: Ideabaaz, in association with Delhi Tourism and Wizcraft Group, has launched India’s Biggest Media-Tech Pitch Fest at the...

Read moreDetails
Gujarat Titans go digital for IPL 2026, tickets live on BookMyShow and Titans FAM
Events

Gujarat Titans go digital for IPL 2026, tickets live on BookMyShow and Titans FAM

March 17, 2026
0

Ahmedabad: Gujarat Titans have introduced a fully digital ticketing model for all their home matches in the Indian Premier League...

Read moreDetails
Jahabar Sadique of Chai Kings to be featured in Super Chennai Arattai conversation series
Events

Jahabar Sadique of Chai Kings to be featured in Super Chennai Arattai conversation series

March 16, 2026
0

Chennai: Jahabar Sadique, Co-Founder and CEO of Chai Kings, will be the featured guest at the upcoming edition of Super...

Read moreDetails
59% event attendees recall on-ground brand interactions, 55% show higher purchase intent: BookMyShow-EY-Parthenon Report
Events

59% event attendees recall on-ground brand interactions, 55% show higher purchase intent: BookMyShow-EY-Parthenon Report

March 12, 2026
0

Mumbai: EY-Parthenon and BookMyShow have released a report titled ‘Beyond Attention. Into Immersion’, highlighting the rapid rise of experiential marketing...

Read moreDetails
Asianet Television Awards 2026 celebrates women with ‘She is the Colour’ theme
Events

Asianet Television Awards 2026 celebrates women with ‘She is the Colour’ theme

March 11, 2026
0

Mumbai: Asianet Television Awards 2026 celebrated excellence in Malayalam television with a special focus on women empowerment this year. The...

Read moreDetails
Super Chennai unveils ‘Super Chennai Manifesto 2026’ to build a global, resilient and future-ready city
Events

Super Chennai unveils ‘Super Chennai Manifesto 2026’ to build a global, resilient and future-ready city

March 6, 2026
0

Mumbai: Super Chennai, a citizen-led city branding and civic engagement movement, has unveiled the Super Chennai Manifesto 2026, a comprehensive...

Read moreDetails

LATEST NEWS

Press Emblem Campaign raises concern over sealing of UNI office in Delhi

Press Emblem Campaign raises concern over sealing of UNI office in Delhi

March 23, 2026
Panda’s Box launches #ScreenFreeNavratri Campaign to promote digital detox among families

Panda’s Box launches #ScreenFreeNavratri Campaign to promote digital detox among families

March 23, 2026

ANALYSIS

Indian sports economy crosses $2 billion mark in 2025, signals structural maturity: WPP Media report
Analysis

Indian sports economy crosses $2 billion mark in 2025, signals structural maturity: WPP Media report

March 23, 2026
0

Mumbai: WPP Media has released the 13th edition of its flagship report, Sporting Nation: Building a Legacy, highlighting a landmark...

PEOPLE

Adobe names Shamik Basu as VP, Creative Products Group in India
People

Adobe names Shamik Basu as VP, Creative Products Group in India

March 23, 2026
0

New Delhi: Adobe has announced the appointment of Shamik Basu as Vice President, Creative Products Group in India, strengthening its...

MARKETING

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign
Marketing

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026
0

Mumbai: MS Dhoni has partnered with The Sleep Company as brand ambassador, marking a strategic move to spotlight sleep deprivation...

Subscribe to Newsletters

ADVERTISING

Creator economy gains momentum as 82% millennials and 85% Gen Z engage actively: Dentsu X’s The Creator Catalyst
Advertising

Creator economy gains momentum as 82% millennials and 85% Gen Z engage actively: Dentsu X’s The Creator Catalyst

March 20, 2026
0

Mumbai: dentsu X has unveiled “The Creator Catalyst,” a new playbook and applied framework aimed at helping brands transform fragmented...

PRINT

Print Industry flags LPG crisis, seeks ‘Essential Service’ tag for newspaper & magazine printing
Media

Print Industry flags LPG crisis, seeks ‘Essential Service’ tag for newspaper & magazine printing

March 21, 2026
0

New Delhi: India’s print media industry has raised alarm over a deepening LPG supply crisis, with leading bodies representing newspapers...

AUTHOR'S CORNER

Pause Ads, Screensaver Ads, and Menu Ads: The New Real Estate in CTV Advertising
Authors Corner

Pause Ads, Screensaver Ads, and Menu Ads: The New Real Estate in CTV Advertising

March 21, 2026
0

Not all ad inventory needs to interrupt something to be effective. In fact, much of CTV's most exciting ad space...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Godrej Consumer Products launches ‘Machar Hai, Mehman Nahi’ film to drive mosquito prevention awareness

Godrej Consumer Products launches ‘Machar Hai, Mehman Nahi’ film to drive mosquito prevention awareness

March 23, 2026
Press Emblem Campaign raises concern over sealing of UNI office in Delhi

Press Emblem Campaign raises concern over sealing of UNI office in Delhi

March 23, 2026
Panda’s Box launches #ScreenFreeNavratri Campaign to promote digital detox among families

Panda’s Box launches #ScreenFreeNavratri Campaign to promote digital detox among families

March 23, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.