Mumbai: As carols, cheer and celebration fill the air, IGP, a global D2C multi-category gifting platform, has unveiled its Christmas campaign, ‘Tis the Season of Gifting’, an idea anchored in the emotions, intentions and shared moments that define December. The campaign positions gifting not merely as an exchange of products, but as a meaningful act that acknowledges relationships, strengthens bonds and creates memories that last beyond the festive season. It shapes IGP’s Christmas presence this year, influencing how the brand shows up across experiences, technology and collaborations.
One of the most popular festive traditions during Christmas is Secret Santa, especially across offices and friend circles. While the ritual brings excitement, it is often accompanied by confusion around coordination, name draws, reminders and last-minute chaos, which can dilute the joy of gifting. Identifying this recurring challenge, IGP used the campaign to address not just what people gift, but how they gift together.
As part of ‘Tis the Season of Gifting’, IGP launched Find My Santa, its in-house Secret Santa generator designed to simplify group gifting. Built for offices, families and friend circles, the tool enables automated and fair randomised pairing, wishlist creation, reveal and assignment scheduling, along with automated reminders, eliminating the need for manual coordination and ensuring a smoother festive experience.
Taking the campaign beyond digital, IGP brought the festive spirit directly into workplaces through an immersive Christmas pop-up at the Office Atrium, Times Square. The two-day activation saw footfall from over 10,000 employees, transforming the office atrium into a vibrant Christmas destination. Visitors explored a curated range of Christmas cakes and desserts, festive hampers, décor, ornaments and seasonal bestsellers, making it easier to discover and shop for Secret Santa and Christmas gifts within the workplace.
A key highlight of the pop-up was IGP’s on-the-spot personalisation technology, one of the strongest gifting trends this year. Using IGP’s in-house personalisation machines, employees added names, messages and custom details in real time, turning everyday gifts into thoughtful keepsakes. The experience was further enhanced with festive décor installations, a themed photo booth, Santa Claus meet-and-greet, lucky draws and festive offers, creating shared moments of joy at work.
Commenting on the campaign, Tarun Joshi, Founder and CEO, IGP, said, “With ‘Tis the Season of Gifting’, we wanted to bring the focus back to why people gift. December naturally brings people together at home, with friends and at work, and gifting becomes a way to acknowledge shared moments and relationships. Our campaign is built on the belief that thoughtful gestures create lasting emotional connections.”
Extending festive cheer beyond commercial spaces, IGP also partnered with like-minded brands and organisations. In a digital collaboration with Chumbak, the brand hosted a Christmas giveaway on social media featuring curated festive hampers from both brands. In a purpose-led initiative with Goodfellows, IGP will partner with the organisation to bring Christmas cheer to senior citizens through curated gifting at events in Mumbai and Pune, reinforcing the belief that gifting is an emotional expression that transcends age and occasion.
Through ‘Tis the Season of Gifting’, IGP reiterates that Christmas is not just about exchanging presents, but about celebrating relationships, acknowledging moments and spreading joy through thoughtful, intentional gestures.
