MUMBAI: Ikeda LTD (FinKeda), a destination for digital banking and financial services, has onboarded cricketer Shikhar Dhawan, as its brand ambassador. The company said that it aims to bridge the gap in financial innovation services across India.
Dhawan brings a dynamic vision and values to Ikeda LTD (Finkeda), driving impactful strategies to enhance brand trust and inclusiveness. His credibility the company explains resonates strongly with audiences in smaller cities and towns, aligning perfectly with Ikeda LTD (Finkeda)’s mission to empower communities through cutting-edge solutions.
The aim the company explains transform lives by bridging gaps and creating inclusive opportunities for individuals and businesses. With Shikhar Dhawan at the helm, Ikeda LTD (Finkeda) has big goals to achieve:
Strengthen Brand Positioning: With the popularity of Shikhar, get more recognition for the Ikeda LTD (Finkeda) brand as a recognised name.
● Increasing Interaction: Develop campaigns that would engage audiences emotionally.
● Increasing Market Size: Get to tier2, tier 3 and tier 4 cities and win their trust and be more inclusive.
● Increase Conversions: Make genuine and impactful advertisements.
● Creating an Emotional Connection: In line with values such as resilience and innovation.
Targetting the smaller cities in India, Ikeda LTD (Finkeda) is focussed on making finance easy and reliable. Through Dhawan, Ikeda LTD aims to advance its social media outreach and co-brand campaigns for maximum long-term value among all stakeholders. As Ikeda LTD (Finkeda) and Dhawan embark on the transformative journey, they express their mutual commitment towards equipping communities, facilitating innovative solutions, and impactful value delivery to the entire country.
Manish Kumar Goyal, chairman, MD Ikeda LTD (Finkeda) said, “Shikhar Dhawan embodies resilience, excellence, and trustworthiness; qualities Ikeda LTD (Finkeda) values deeply. His association would strengthen our outreach and credence, all over India, particularly tier2, tier 3 and tier 4 cities. We believe his leadership will inspire people and give us a deeper connection in making us the household name in financial empowerment.”
Dhawan’s skills the comapy added go beyond the success he has garnered from the cricketing field. He has built ventures.
At Ikeda LTD (Finkeda), Shikhar Dhawan focuses on leading the change where innovation is promoted, trust is enhanced, and people are empowered.
Dhawan said, “I am thrilled to join hands with Ikeda Ltd (Finkeda), a company that shares my passion for empowerment, creativity, and trust. Together, we aim to break barriers and create inclusive opportunities for individuals and businesses alike. Ikeda’s commitment to excellence and transparency inspires me, and I’m excited to be part of this journey to drive meaningful change. Let’s embark on this incredible path of growth and make a lasting impact!”
