Wednesday, March 18, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Impassioned: Scripting stories that strike a chord – Sunu AV

Copywriter-cum-script writer’s debut movie Pranaya Vilasam has been appreciated by critics and audiences. The award-winning author has also been approached to write his second book.

by Neethu Mohan
March 4, 2023
in Featured, Exclusive, Impassioned
Reading Time: 3 mins read
A A
Impassioned: Scripting stories that strike a chord – Sunu AV
Share Share ShareShare

‘Pranaya Vilasam’, which marked Sunu AV’s debut as script writer alongside Jyotish M, released on February 24. 

The New Indian Express’ reviewer wrote: “There are some films where I don’t find it necessary to focus too much on the craft because the emotions take centre stage. Pranaya Vilasam is one of those. It struck an emotional chord.” 

The Hindu’s reviewer called it “… a fairly entertaining take on lost love and the need for understanding in relationships.”

Like any Malayalam movie buff, Sunu grew up dreaming about films. But being a part of the film industry in any role was never in his dreams. 

After a post graduation in mass communication and journalism, he moved to Kochi in 2016 and joined Maitri Advertising as Copywriter. That’s where Sunu met his co-writer and friend Jyothish, also his room mate. The usual discussions on movies led to some interesting story ideas, which the duo started penning down. 

“It was after moving to Kochi and joining Maitri that I realised dreams can turn into reality. Jyothish and I have written several scripts which we discarded before finalising the theme for Pranaya Vilasam. That’s when the pandemic hit us, and we both were at different places. Further discussions and writing was done over phone,” reminisces Sunu, now Ideation Manager at Maitri and also a published author.

It helped that the director of the movie Nikhil Muraly was also a former colleague at Maitri. 

“When Nikhil was at Maitri we used to commute to the office together. I used to discuss movies and the scripts I was working on with him. He was also passionate about films and filmmaking. The first draft of the movie script was completed during the pandemic and once the situation started improving, we came in touch with the movie producer Ranjith Nair and later he decided to produce the movie along with Martin Prakkat and Sibi Chavara,” reveals Sunu.

The day he saw the film with the entire crew was an emotional moment for Sunu. Seeing his name on the big screen in the credits was a high he had not experienced before. “It was an overwhelming experience when the movie opened to positive reviews and is running successfully across theaters,” he reveals. 

His inspiration includes parents and friends to whom he owes his growth and success to. 

“I hail from a small village in Kerala and my parents wanted me to succeed, but didn’t  know how to support me through the entire journey. Their moral support is something which I am indebted to. The support I have received from Maitri is immense; they allocated me leaves and adjusted work accordingly. When the movie was released, Raju Menon, Managing Director at Maitri, sent a message in the work group requesting everyone to watch the movie saying the ticket money would be reimbursed. That was another emotional moment for me,” added Sunu. 

Sunu is now finalising the themes for the next movie. A ‘90s kid, he believes in the power of genuine storytelling.

He has written several short stories for leading literature magazines in Malayalam. A collection of his short stories ‘Indian Poocha’ was  published by DC Books in 2021. It was well received by readers and also won second prize at the Mathrubhumi International Festival of Letters. 

The multi-faceted creative is now being approached by publishers for the next book. He has written six short stories to date. “Once four more short stories are completed, then the content for the next book is ready,” says Sunu. 

Given the writer’s mooring, one can guess that it would be the next of many books to come. But one can be reasonably certain that his name will be part of the credits of many films to come.

Tags: CopywritingIndian PoochaJyotish MMathrubhumi International Festival of LettersPranaya VilasamSunu AV

RECENT POSTS

IPL’s most underused opportunity lies in break moments when audience attention is high but unfocused: Gayatri Sapru, Folk Frequency
Exclusive

IPL’s most underused opportunity lies in break moments when audience attention is high but unfocused: Gayatri Sapru, Folk Frequency

March 18, 2026
0

Folk Frequency is a cultural intelligence studio that translates audience behaviour into strategic frameworks for brands and agencies. Folk Frequency...

Read moreDetails
At Mindbowser, women are becoming a lot involved in leadership roles: Manisha Khadge
Exclusive

At Mindbowser, women are becoming a lot involved in leadership roles: Manisha Khadge

March 18, 2026
0

On the occasion of International Women’s Day Medianews4u.com caught up with Manisha Khadge CMO Mindbowser. With nearly two decades of...

Read moreDetails
Marketing will continue to reflect and leverage gender disparity for years to come: Sonal Singh, Jindal Stainless
Exclusive

Marketing will continue to reflect and leverage gender disparity for years to come: Sonal Singh, Jindal Stainless

March 18, 2026
0

On the occasion of International Women’s Day Medianews4u.com caught up with Sonal Singh, Head of Corporate Communications, Jindal Stainless. A...

Read moreDetails
At Bikaji Foods, we believe that enabling women in leadership is not just a diversity initiative but an important business priority: Neha Rao
Exclusive

At Bikaji Foods, we believe that enabling women in leadership is not just a diversity initiative but an important business priority: Neha Rao

March 17, 2026
0

Bikaji Foods International Limited is a prominent Indian FMCG company, founded in 1993. Neha Rao, currently Vice President – Marketing...

Read moreDetails
We have a vision to make entertainment not just a passive watching process but an active involvement: Deepak Chabbra, Jubliexx
Exclusive

We have a vision to make entertainment not just a passive watching process but an active involvement: Deepak Chabbra, Jubliexx

March 17, 2026
0

As India’s digital entertainment ecosystem is growing and shifting towards interactive, social, and creator-led content experiences. Jubliexx, established in 2025...

Read moreDetails
Women-led businesses are emerging as sustainable businesses: Sonal Gupta, SQIN Botanicals
Exclusive

Women-led businesses are emerging as sustainable businesses: Sonal Gupta, SQIN Botanicals

March 17, 2026
0

On the occasion of International Women's Day Medianews4u.com caught up with Sonal Gupta, Founder of SQIN Botanicals. SQIN Botanicals is...

Read moreDetails

LATEST NEWS

Pure Nutrition partners Chennai Super Kings as Official Sports Nutrition Partner

Pure Nutrition partners Chennai Super Kings as Official Sports Nutrition Partner

March 18, 2026
Wellbeing Nutrition onboards Malavika Mohanan to drive collagen awareness as essential skin protein

Wellbeing Nutrition onboards Malavika Mohanan to drive collagen awareness as essential skin protein

March 18, 2026

ANALYSIS

89% of viewers discover micro dramas through social feeds, highlighting feed-led discovery: Meta-Ormax Report
Analysis

89% of viewers discover micro dramas through social feeds, highlighting feed-led discovery: Meta-Ormax Report

March 18, 2026
0

Bengaluru: Meta, in collaboration with Ormax Media, has unveiled a new report titled “Micro Dramas: The India Story,” spotlighting the...

PEOPLE

Woxsen University names Vishal Khurma as Group CEO
People

Woxsen University names Vishal Khurma as Group CEO

March 18, 2026
0

Hyderabad: Woxsen University has announced the appointment of Vishal Khurma as Group Chief Executive Officer. In his expanded role, Khurma...

MARKETING

Pure Nutrition partners Chennai Super Kings as Official Sports Nutrition Partner
Marketing

Pure Nutrition partners Chennai Super Kings as Official Sports Nutrition Partner

March 18, 2026
0

Mumbai: Pure Nutrition has announced its partnership with Chennai Super Kings (CSK) as the Official Sports Nutrition Partner, marking a...

Subscribe to Newsletters

ADVERTISING

Think9 acquires Whoppl, launches Nova9 to build culture-led brand engine
Advertising

Think9 acquires Whoppl, launches Nova9 to build culture-led brand engine

March 18, 2026
0

Mumbai: Think9, founded by Ashni Biyani and Avni Biyani along with brand evangelist Santosh Desai, has announced the acquisition of...

PRINT

Three Tata Brands among Top 20 of ‘India’s Most Consumer-Focused Brands’ list, Samsung leads list for Consumer Electronics: TRA Research
Print

Hindustan Times overtakes Times of India in Media Trust Rankings in TRA’s Brand Trust Report 2026

March 11, 2026
0

Mumbai: TRA Research has released the latest edition of the Brand Trust Report 2026, highlighting a notable shift in India’s...

AUTHOR'S CORNER

Why Indian Marketers Need to Rethink the “Soul” of Nepal
Authors Corner

Why Indian Marketers Need to Rethink the “Soul” of Nepal

March 17, 2026
0

For more than two decades, I have worked at the intersection of Indian and global brands and the Nepali consumer....

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Safeguard audience trust by maintaining authenticity and avoid misleading promotions, urges I&B Secretary Sanjay Jaju at AdTrust Summit 2026

Safeguard audience trust by maintaining authenticity and avoid misleading promotions, urges I&B Secretary Sanjay Jaju at AdTrust Summit 2026

March 18, 2026
Pure Nutrition partners Chennai Super Kings as Official Sports Nutrition Partner

Pure Nutrition partners Chennai Super Kings as Official Sports Nutrition Partner

March 18, 2026
Wellbeing Nutrition onboards Malavika Mohanan to drive collagen awareness as essential skin protein

Wellbeing Nutrition onboards Malavika Mohanan to drive collagen awareness as essential skin protein

March 18, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.