Cochin: Radio Mango has launched the inaugural edition of its initiative “Radio Mango Socials”, a star-studded evening celebrating the essence of influence and collaboration and recognizing talents.
What began as a series of jamming sessions with social media influencers hosted at Radio Mango offices across stations over the past six months had its watershed moment with the first edition of Radio Mango Socials.
Recognizing excellence requires a robust evaluation framework, and Radio Mango partnered with Qoruz, a leading influencer marketing agency, to develop the Radio Mango-Qoruz Score. This comprehensive scoring system assessed nominees based on their impactful work over the past year, ensuring a fair and transparent selection process and content which also resonated with the brand philosophy of mango – positivity and happiness. The top-ranking influencers in each category were bestowed with a prestigious memento, symbolizing their achievements and dedication to their craft.
The event was an evening of captivating performances. Artists JerinAnna, Shyam Adat, and Standup Witgram entertained the audience with their acts, while esteemed guests like film stars Shane Nigam and Mahima Nambiar, along with musician Kailash Menon, added glamour and charm to the occasion.
Manoj Mathan, CEO of Radio Mango, emphasized the significance of Radio Mango Socials, stating, “Radio Mango believes in the power of communities. Through #RadioMangoSocials, we have been collaborating with Social Media influencers in Kerala, while also providing them a platform to reach out to a large, potentially new follower base. The event held last evening was the culmination of months of meetups with Social media influencers, an evening where influencers came together to meet each other, exchange notes, and also have fun in an entertainment-filled evening”
Going forward, #Socials will continue to be a series of jamming sessions at Radio Mango stations, where influencers across genres will share and exchange ideas, leading the way to the next grand on-ground edition of Radio Mango Socials.
