WARC, the global authority on advertising and media effectiveness, today announced the winners of its WARC Prize for Asian Strategy 2019, a search for the best strategic ideas that have driven business results in Asia.
India leads with six winning campaigns followed by China with four. Pakistan and Singapore have picked up two awards each; Indonesia, Malaysia, Philippines and Taiwan each won one award. DDB Mudra’s Project Free Period for Stayfree bagged the Gold.
Out of the above-mentioned list of awards, the following Six Campaigns from Indian agencies managed to feature in the winners list:
Gold:
- Project Free Period · Stayfree · Johnson & Johnson Pvt Ltd · DDB Mudra Group · India
Silver:
- The world’s longest drive-through furniture catalogue · IKEA · McCann Worldgroup India · India
Bronze:
- Truck Aasana · Castrol CRB · Castrol · Ogilvy · India + Category Disruptor Special Award
- Suede Gully · Puma · Puma Sports India Pvt Ltd · DDB Mudra Group · India
- When family planning had a better plan · Bill & Melinda Gates Foundation · McCann Worldgroup India · India
- Blink to Speak · AshaEk Hope · NeuroGen Brain and Spine Institute · TBWA\ India · India
Now in their ninth year, the awards were judged by a highly experienced panel of 25 agency- and client- side experts, who selected 18 winning campaigns for global and local brands, which showcase Asia’s smartest thinking of breakthrough marketing ideas.
Four Golds, six Silvers, eight Bronzes, as well as five Special Awards honouring specific areas of excellence, have been awarded. A Grand Prix was not awarded this year as no single paper met the standard required for this top honour.
Other agencies winning Gold includes BBDO Pakistan, McCann Worldgroup China and Mindshare China for UN Women Pakistan, Amazon and KFC
Commenting on the value of the Prize, jury chair, Frederique Covington, Senior Vice President, Head of Marketing and Cross Border, Asia Pacific, Visa, said: “The biggest advantage of bringing together a collection of papers like this every year is the sheer variety that they offer strategists.”
The winners of the Special Awards share a prize fund of $5,000.
