New Delhi : The Indian entertainment and media industry generated Rs.1.12 trillion in revenue in 2013, an increase of 19% over the previous year with television being the biggest revenue contributor, according to a PricewaterhouseCoopers (PwC) report released on 16th September.
Revenue from TV, including both subscription and advertising increased 15% to Rs.42,000 crore in 2013 from Rs.36,600 crore in the previous year. The growth was led by an increase in subscription revenue, driven by the ongoing process of digitization.
“The pay television penetration in India is still not up to the global benchmarks. So the increase in ARPUs (average revenue per user), will continue to drive growth in the television segment for the next five years, irrespective of high growth in digital and other niche segments,” said Smita Jha, leader, entertainment and media practice, at consulting firm PricewaterhouseCoopers.
India is expected to be among the fastest-growing market in terms of TV subscription revenue from 2013 to 2018. Television sector revenue is expected to touch Rs.84,600 crore in 2018.
The report also predicts good numbers for the growth of cable and DTH in the country. It forecasts states that digitised homes is set to go up from 30 million in 2013 to 45 million in 2014 to 65 million in 2015 and by 2017 the DTH subscribers in India would grow to 56 million and further to 64 million in 2018. On the other-hand the volume of digital cable TV subscribers are also expected to hit 90 million in 2018 from 85 million in 2017 reducing the analogue subscribers from 64 million in 2013 to 35 million in 2015 and further to 15 million in 2016.
Smita Jha added that the fundamentals of the media and entertainment sector are moving in the right direction led by consumer spending on media supported by healthy growth in advertising.
The report added that the current TV penetration in the country is just 60% when compared to developed countries which have more than 90 per cent penetration. This growth in pay-TV is expected to drive the growth in the TV sector