India TV has expanded its global footprint by launching itself on eLife- UAE’s premium Content Platform from Etisalat. The channel is available on eLife Asiana packages: eLife Asiana, Asiana Lite, Asiana Lite, and Asiana Premium both on IPTV + OTT platforms (IPTV & Switch TV) on Channel no: 549.
The channel is looking to expand its International & Digital Footprint and this launch in the UAE, is a natural step in that direction. The channel is already available in North America and will be soon launching across major other markets with significant diaspora audiences, to keep them connected with News back home. The channel is also looking to innovate with Local Content and launch major shows across local time zones to create better affinity for the brand.
Ritu Dhawan, Managing Director, India TV, said, “India TV’s aim is to inform and empower global Indians with accurate, in-depth, unfiltered, fact-based journalism without any bias, outrage, or sensationalism and establishing India TV as the best and most trusted place for news. Making India TV available in the UAE is one more step towards our goal.”
India TV has appointed NKN Media FZC as its exclusive Ad Sales and Distribution partner in the region. NKN Media will solicit brand partnerships and offer advertising solutions.
