New Delhi: India TV, a news and broadcasting channel, is expanding its digital footprint with the launch of Filmy Hustle, a dynamic entertainment podcast that brings audiences closer to the real stories behind Indian cinema. The show, set to stream on India TV’s CTV app and YouTube channel starting March 30, 2025, will feature exclusive conversations with actors, directors, producers, singers, and film critics, offering an insider’s perspective on the challenges and triumphs of the industry. New episodes will release every Sunday.
This initiative is part of a strategic content partnership between India TV and RosePod, a division of Rose Audio Visuals, underscoring the growing convergence of traditional and digital media. By tapping into the podcasting space, Filmy Hustle aims to engage a broader audience and set new benchmarks in India’s evolving entertainment landscape.
Hosted by Akkshay Rathie, Director of Aashirwad Theaters Pvt Ltd, the 10-episode series will feature an exciting lineup of Bollywood stalwarts, including R. Madhavan, Ram Gopal Varma, Anurag Kashyap, Siddharth Roy Kapur, and Kabir Khan. From shooting challenges to creative struggles and production intricacies, the podcast will delve deep into what it takes to bring a film to life.
Speaking on the launch, Ritu Dhawan, Managing Director of India TV, stated, “The magic of cinema extends beyond what we see on screen. ‘Filmy Hustle’ is our attempt to bring fans closer to the art of filmmaking by sharing stories from the people involved. These candid discussions about the struggles and achievements of not just directors and actors, but also singers and producers, will offer insightful perspectives, allowing the audience to appreciate the essence of cinema, storytelling, and the hustle behind the screen.”
Highlighting the significance of this collaboration, Goldie Behl, Founder of Rose Audio Visuals, added, “We are excited to reach audiences through this innovative collaboration with India TV, marking a unique partnership between a news channel and a production house. For years, Akshay and I have had fascinating discussions about the intricacies of the Indian film industry. This podcast is born from that shared passion, providing audiences with rare insights into its inner workings. In a landscape often shrouded in mystery, we aim to deliver candid conversations and compelling, revealing stories.”
From action-packed sequences to gripping performances, Filmy Hustle promises to be a must-watch for cinephiles, aspiring filmmakers, and movie enthusiasts alike.
Tune in to Filmy Hustle every Sunday, starting March 30, 2025, on India TV’s Smart TV Apps and YouTube channel for exclusive behind-the-scenes stories from Bollywood’s biggest names.
