New Delhi: India TV announces the launch of India TV Speed News, India’s first 24-hour fast news HD channel tailored for linear viewers. This initiative meets the demand for timely news updates, marking a milestone in the industry.
India TV Speed News caters to a growing audience who prefer fast news formats, with over 65% of Hindi news viewers favouring such formats. Additionally, HD households in India have increased by 35% in the past three years, showing a rising demand for high-definition content, especially among the NCCS A segment, which makes up 42% of the HD viewership. Among HD viewers, 78% are aged 15-50, indicating the appeal of HD programming to a younger, affluent audience seeking superior quality content.
Ritu Dhawan, Managing Director of India TV Stated, “With the launch of India TV Speed News Channel in HD, we are setting a new benchmark in the news broadcasting industry by delivering the fastest, most reliable news in a format that meets the needs of our modern audience. Our mission is to offer timely and accurate information while upholding the highest standards of journalistic integrity.”
HD channels focus on viewers aged 25-45 from the middle to upper-middle class who prioritize high-quality content during prime-time and align with their lifestyle. This audience resonates strongly with the Connected TV (CTV) audience, seeking premium viewing experiences for convenience and quality.
India TV Speed News delivers impactful news in concise, visually enhanced segments, focusing strategically on prime-time slots for broad domestic and international coverage. With growing HD viewership, the channel aims to offer a superior viewing experience.
India TV Speed News has an impressive CTV viewership, with 1.1 million average monthly viewers and 6.8 million average monthly watch minutes, averaging 13 minutes per viewer.
India TV Speed News, a 24-hour fast news channel, solidifies its leading position by offering popular segments like Speed 50, Speed 100, Duniya 20, Mausam 20, Sports 20, and Headlines, keeping viewers informed with the latest news in a format that suits their fast-paced lifestyles.
