New Delhi: The Indian Beverage Association (IBA), the apex industry body representing non-alcoholic beverage companies across India, has appointed Kaizzen, one of India’s leading integrated communications firms, as its Strategic Communication Partner to drive its public relations, public affairs, and advocacy mandate.
Through this collaboration, Kaizzen will lead strategic communication initiatives aimed at strengthening IBA’s voice within India’s public, media, and policy ecosystem. The partnership will focus on building a transparent, science-led dialogue around key issues including nutrition, sustainability, and responsible consumption, while spotlighting the beverage industry’s contribution to the national economy, innovation, and employment generation.
Expressing his pleasure, Vineet Handa, Founder and CEO, Kaizzen, said, “We are pleased to win the trust of the Indian Beverage Association, which represents one of India’s most dynamic consumer sectors. A 2021–22 ICRIER study shows this sector contributes 13% of India’s exports and 6% of industrial investments—an impact we are proud to support. Our goal is to further strengthen IBA’s voice in the public and policy ecosystem through informed conversations around the beverage industry.”
As part of the engagement, Kaizzen will design and execute an integrated PR and advocacy strategy, encompassing stakeholder engagement, thought leadership, and digital communications. The long-term vision is to drive informed discussions, raise public awareness, and position the non-alcoholic beverage sector as a key pillar of India’s growth story.
This partnership further reinforces Kaizzen’s growing portfolio in the corporate, FMCG, and public affairs sectors, strengthening its reputation as a trusted strategic communications partner for leading industry associations and consumer brands across India.
