• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Tuesday, February 7, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Indian financial brands need to change how they communicate with their women investors

by Editorial
February 24, 2021
in Featured, Think Through
Reading Time: 4 mins read
A A
Responsible advertising during times of national crisis
Share Share ShareShare

Culturally the god of wealth in India is a woman and now our finance minister too, yet traditionally men have been known to lead the financial investment decisions for the family. But with the rising number of working women, individual working women at that, investment decisions are increasingly now being wielded by Her. As per a CNBC (2019) report with a third of the world’s health under their control, they have become a sizeable force (adding USD 5 trillion years on year). Despite the increasing power of the woman’s purse strings, they still remain largely underserved by the wealth management community. Too many financial brands rely on some broad assumptions to communicate with them or develop their products & services that are sensitive to this segment.

According to a survey done in February 2020 by Scrip box (over 600 respondents pan-India), 68% of the women respondents managed their own finances or had an equal say in investment/financial decisions. Gone are the days when men were generally considered as those who would take the financial decisions. In fact, as per this survey, the numbers have dwindled to almost less than 10% where the woman depended on a male member of the family to take a financial decision. Common stereotypes such as ‘women are spenders’ or ‘women do not understand numbers’ are a major irritant by the majority of the respondents. Online investment platforms or financial marketplaces are seeing a mega rise in the number of female visitors. Women are more steady investors than men and women in tier 2 & 3 are taking to invest more than men. And these are not necessarily low-risk plans. They are making smart investment decisions that can deliver inflation-beating results. Perceived as perennial hoarders, women are no longer sitting on hard cash and making the rupee work harder. In such a scenario, financial brands should look at increasingly communicating with women consumers through their campaign thoughts. And they need to understand that they cannot have the same thought process while dealing with men. Ever wondered why women investors should be communicated with differently?

  1. Women understand long-term investment better

Whether it is a relationship or building and nurturing a family, women tenaciously stay invested. Women, therefore, have been realized are better long-term investments. Several studies have shown that women’s portfolio outperforms their male counterparts because of this inherent quality. According to the same Scripbox survey, 80% of the women were extremely about their monthly savings. More risk-conscious, women homemakers acknowledge the value of research, the married or homemaker woman would rather go for safer and less volatile investment options

  1. Average investment by women over the years have gone up

The gender gap in the investor audience is steadily decreasing. As per a recent report by Clear Tax, in the past two years, the average investment by women has gone up by 133% in the past two years. It is said that women consumers could be extremely diligent and save almost half of their monthly income.

  1. Women are far more steady investors than men

Women tend to be great strategists and they plan well ahead in advance and these traits reflect in their investment pattern too. They show a steady pace across the year with a slight increase towards the tax-saving season. Comparatively, men tend to make a lot more impulsive or last-minute investment decisions. Women are therefore better in their financial planning achieving their monthly saving goals.

  1. Women make investment decisions based on facts and not their gut

Both men and women have been found to have almost the same appetite for risks, but women tend to more deliberative and averse to uncertainties. But once they have their intended data/information backing up their options, they take their informed decisions. And that they do with a high degree of confidence. As per a recent BCG report, once women start investing they are more diligent than men, more agile in changing markets and more optimistic in long-term goals.

  1. The Millennial Woman is taking charge of her wealth

An impressive 70% of the modern-day woman take lead in all financial decisions and this persists even after they marry. Having said, younger women are entering the workforce in great numbers and embracing entrepreneurship & self-employment, thereby getting greater earning power and flexibility. As a result, younger women are earning a lion’s share of their wealth and with that comes better empowerment and a stronger sense of agency

Since women investors are few, their voices are not heard. They need to go to a brand or a consortium of people who empathize, understand, handhold, and give concern-based solutions. This will go a long way in increasing awareness, knowledge, and decision-making prowess. As per the Scripbox survey, 31% of the respondents said money management should be a part of the school curriculum. There should be open conversations and workplaces to actively promote financial education. The Millennial woman relies on digital channels to educate and seek advice. These platforms therefore would need to engage more with women investors who are not just found in the metros but also Tier 2 & 3 towns. Women from far-flung towns like Karaikal & Shillong are opting for low-risk plans but are making smart investment decisions that can deliver inflation-beating returns! And stereotypes need to change there in how we communicate with women who potentially could form a major chunk of the consumers of financial products in the future.

Authored by: Arun Fernandes, CEO – Hotstuff Media Group.

Tags: Arun Fernandes Hotstuff Media GroupHotstuff Media Group

Related Posts

Quint Digital announces acquisition of 100% stake in Quintillion Media and 47.92% stake in Spunklane Media
Featured

Quint Digital Media records Rs 18.47 cr revenue for Q3 FY23

February 7, 2023
Meta Partners with MeitY for G20 Stay Safe Online Campaign
Featured

Meta Partners with MeitY for G20 Stay Safe Online Campaign

February 7, 2023

LATEST NEWS

Meta Partners with MeitY for G20 Stay Safe Online Campaign

Meta Partners with MeitY for G20 Stay Safe Online Campaign

February 7, 2023
Aditya Birla Health Insurance Promotes Healthy Lifestyle by Rewarding Customers

Aditya Birla Health Insurance Promotes Healthy Lifestyle by Rewarding Customers

February 7, 2023

MARKET ANALYSIS

Ad volumes soar by 29pc on TV GEC genre in 2022 over 2018: TAM Report
Featured

Digital ad spend in India to surpass TV in 2023: Report

by Editorial
February 2, 2023
0

According to Dentsu's India Digital Report 2023, the Indian advertising industry is expected to grow at a rate of 15.07% and...

MOVERS & SHAKERS

CoinDCX appoints Ex-Flipkart executive Sridhar Govardhan as CISO
Featured

CoinDCX appoints Ex-Flipkart executive Sridhar Govardhan as CISO

by Editorial
February 7, 2023
0

Crypto firm CoinDCX has appointed Sridhar Govardhan as the Chief Information Security Officer to further strengthen its cyber security capabilities....

CarDekho’s Amit Jain joins KlugKlug as Mentor and Advisor

CarDekho’s Amit Jain joins KlugKlug as Mentor and Advisor

February 7, 2023

MARKETING

MyTeam11 onboards Shikhar Dhawan as brand ambassador
Featured

MyTeam11 onboards Shikhar Dhawan as brand ambassador

by Editorial
February 7, 2023
0

MyTeam11, an Indian fantasy sports app, has appointed Indian cricketer Shikhar Dhawan as their new brand ambassador. With the cricketer...

Subscribe to Newsletters

ADVERTISING

Promodome Communications bags advertising mandate for Elecrama 2023
Advertising

Promodome Communications bags advertising mandate for Elecrama 2023

by Editorial
February 7, 2023
0

Promodome Communications, a 360-degree full-service advertising agency has bagged the advertising mandate of Elecrama 2023 . ELECRAMA is the stand-alone...

Admatazz bags social media creative mandate for m.Stock

Admatazz bags social media creative mandate for m.Stock

February 7, 2023
22feet Tribal Worldwide bags digital AOR mandate of Flipkart

22feet Tribal Worldwide bags digital AOR mandate of Flipkart

February 7, 2023

PRINT

Hindu Tamil Thisai hosts mentoring program 'Padipom Uyarvom' for class 10th students
Print

Hindu Tamil Thisai hosts mentoring program ‘Padipom Uyarvom’ for class 10th students

by Editorial
February 3, 2023
0

Hindu Tamil Thisai, in partnership with Aditya Birla Group's Ultratech Cement Company and Sivasankar Trust, organized a mentoring program 'Padipom...

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

February 2, 2023
Forbes India unveils winners of 30 Under 30 2023

Forbes India unveils winners of 30 Under 30 2023

January 31, 2023

MY COLUMN

Salaam Malayalam
Featured

24 frames of Gender Emancipation: Anup Chandrasekharan

by Editorial
January 31, 2023
0

The effervescence of feminine quotient in films was little too high in the 80’s and then by itself deteriorated and...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.