There are endless headlines from news, entertainment, sports, health & fitness, technology, business, and finance publishers to read on the open web. To explore precisely which topics kept readers enthralled this year and accumulated the most views across Taboola’s network, the company took a deep dive into 2021’s publisher data and insights. Taboola released data insights revealing the most read topics by Indian digital readers in 2021.
With new manifestations of COVID emerging in India comprised 59% of total general news reads. Other general topics that had reader’s attention were Delhi & Police followed by Bengaluru generating a cumulative readership of 9% and 7% respectively. Parents read up on the amount of COVID cases in Bengaluru as a large number of children tested positive.
In the entertainment category, Indian actress Kareena Kapoor welcoming her second child this year made up for 32% of views followed by Akshay Kumar & Shah Rukh Khan with 19%, and Aryan Khan & Shah Rukh Khan made up for 14%.
The divorce of South Indian film stars Naga Chaitanya & Samantha Ruth Prabhu comprised 11% views, while that of Bollywood actor Aamir Khan & director Kiran Rao comprised 6% views respectively. Indian Idol & Bigg Boss are the only two programs that have found large views across the network and comprised 13% views respectively as all other views at large were based on personalities.