Hyderabad : Grey India has launched an ad campaign for the Indian Navy to raise awareness of the International Fleet Review, a ceremonial flaunting of warships that is taking place in Visakhapatnam from 4th to 8th February.
The nation-wide campaign comprises four TV ads, eight radio spots, numerous print executions, digital banners, branding at airports and inflight magazines.
Varun Goswami, Grey Delhi’s ECD said: “Most of us know the Navy as just that – silent force that keeps our maritime borders secure. In hosting an event of this stature, there’s an opportunity to showcase the might and prowess of the Indian Navy.”
“It gives us a chance to lift the veil of ambiguity and reveal the strength behind the perceived silence. The campaign, shot over a grueling ten-day schedule, aims to highlight the many facets of the Indian Navy that make it an indomitable force; and therefore an apt host for the International Fleet Review 2016,” he said.
Credits:
Client Servicing: Samir Datar, Pulak Bhattacharya, Bincy Babu, Vishal Pant
Creative: Varun Goswami, Kumar Saurabh, Akash Kamathan, Gautam Bhasin, Piyush Jain
Production House: Storytellers
Director: Arun Gopalan
DOP: Andre Menezes
Films: Samir Chadha, Mitalee Prabhu
Associate Director – Corporate Communications – Sonal Sheth
Regional Director, PR & Corporate Communications – Huma Qureshi
Regional Corporate Communications Executive – Pang Yanrong
