Pune: Indewheelers Motorsports, one of the franchise teams competing in the Indian Supercross Racing League (ISRL), has announced Apollo Techno Industries Ltd. as its Title Sponsor for the upcoming season. Following this association, the team will now compete under the name Apollo Indewheelers Motorsports, marking a significant milestone in its journey within India’s premier Supercross championship.
The collaboration brings together two brands driven by a shared commitment to engineering excellence and performance. As the ISRL continues to evolve into a world-class motorsport property, the partnership strengthens Indewheelers Motorsports’ competitive positioning while providing Apollo Techno Industries with a high-impact platform to engage with India’s rapidly growing motorsport and two-wheeler enthusiast community.
Commenting on the partnership, Vikram Dhar, Founder, Indewheelers Motorsports, said, “We are delighted to welcome Apollo as the Title Sponsor of our team. This partnership is a strong endorsement of what we are building at Indewheelers Motorsports, an organization driven by performance and a long-term vision for motorsports in India. With Apollo’s support, we are confident of elevating our on-track competitiveness while creating deeper fan engagement through the ISRL platform.”
Sharing his thoughts on the association, Parth Rashmikant Patel, MD, Apollo Techno Industries Ltd., said, “Motorsport is a true test of technology, endurance, and teamwork, and Indewheelers Motorsports embodies all of these elements. Partnering as the Title Sponsor aligns perfectly with Apollo’s vision of supporting high-performance platforms and inspiring the next generation of riders and racers. We are excited to see Apollo Indewheelers Motorsports compete and succeed across championships.”
Earlier this season, Indewheelers Motorsports also received backing from leading infrastructure brand Arabian Coast. Commenting on the development, Jacob Varghese, Director, Arabian Coast, said, “This partnership brings together two strong brands with a shared passion for motorsports and high performance. Indewheelers Motorsports has consistently demonstrated professionalism, competitive spirit, and strong brand value. Apollo’s association as Title Sponsor further elevates the team’s stature and opens up exciting opportunities for fan engagement, visibility, and long-term growth.”
The partnership reflects the growing confidence of leading Indian brands in ISRL’s franchise-based model, which combines elite international racing standards with high-energy fan experiences and strong regional team identities. As Apollo Indewheelers Motorsports gears up for the upcoming races, the collaboration is expected to unlock new avenues for fan engagement and sustained growth within India’s evolving motorsports ecosystem.
The ISRL now heads to Kozhikode, Kerala, for the Grand Finale on December 21, 2025, at the EMS Corporation Stadium, in the presence of superstar Salman Khan, promising the most intense championship showdown of the season.
Tickets for the ISRL Season Finale are available on BookMyShow. Fans can also follow the action live and on-demand on FanCode, watch broadcasts on Eurosport India, and tune in globally via the Indian Supercross Racing League’s official YouTube channel, while joining the conversation on social media using #FlirtWithDirt.
