Sunday, February 1, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

India’s first Culture Quest – ARTH celebrated the rich culture and heritage of West Bengal

by MN4U Bureau
December 5, 2018
in Featured, Events
Reading Time: 2 mins read
A A
India’s first Culture Quest - ARTH celebrated the rich culture and heritage of West Bengal

Share Share ShareShare

Kolkata :ARTH – A Culture Quest, a first of its kind initiative by Zee drew curtains on its first leg in Kolkata. The two-day extravaganza celebrated the rich culture and heritage of West Bengal and brought to the audience a wide range of activities including panel discussions, cultural performances, workshops, visual art installations, live art and an extensive food flea.

This two-day celebration witnessed more than 50+ artists, panelists, art & cultural performers, and writers actively participate in celebrating West Bengal’s deep-rooted ethos. Some of these included amongst others celebrated artists such as Ustad Rashid Khan, Bickram Ghosh, Lillete Dubey, who presented her play –Gauhar, and to top it all an Odissi performance by Dona Ganguly.

The culture quest also featured performances by Snighadeb Sengupta, poetry recitals by Bratati Bandopadhyay and Srijato, Rabindra Sangeet by Sounak Chattopadhyay and other regional forms, thereby taking the audience on a visual and sensory treat. Additionally, there were many intellectually stimulating sessions, some of which touched upon topics like ‘A re-look at Naxalism in Bengal’, and ‘Mainstreaming the LGBTQ community’. Meanwhile a specialized workshop curated for kids, showcased a variety of traditional arts and crafts – block printing, dokra, doll making, jewellery making amongst others.

Speaking about the festival, author, historian and Director – ARTH, Dr. Vikram Sampath said, “The two-day cultural extravaganza saw a mix of speakers dwelling on the myriad flavours of Indian history & culture peppered with performances featuring music and dance forms of WestBengal. There was a mélange of opportunities for the intellectually and culturally oriented Bengalis of Kolkata to come and soak in the best that our culture has to offer.Through this initiative, we are attempting to create a platform for lovers of art and culture to learn and celebrate Indian culture across all its dimensions.”

Mrs. Shreyasi Goenka Founder – ARTH and Director SaathSaath Arts Foundation, Jaipur Sculpture Park said, “It has truly been an enriching experience and we couldn’t have asked for a better way to commence ARTH – A Culture Quest than in the city of Kolkata. This isn’t merely a festival, but a culture quest that will keep alive the meaning and ethos of our culture.”

The festival will now move on to Pune on January 5-6 at Nikam Farms and will culminate in a gala national edition in New Delhi from 8-10 February 2019 at the lawns of the Indira Gandhi National Centre for the Arts (IGNCA).

Tags: ARTHAuthorDona GangulyDr. Vikram SampathfestivalHeritagehistorian and Director - ARTHIndia’s first Culture QuestOdissi performancerich cultureShreyasi Goenka Founder - ARTH and Director SaathSaath Arts FoundationSnighadeb Senguptawest BengalZee

RECENT POSTS

Dr. Blossom Kochhar receives ELLE Beauty Legacy Award at The ELLE List 2026
Events

Dr. Blossom Kochhar receives ELLE Beauty Legacy Award at The ELLE List 2026

January 27, 2026
0

Mumbai: India’s pioneering aromatherapist, beauty expert and wellness entrepreneur Dr. Blossom Kochhar was felicitated with the ELLE Beauty Legacy Award...

Read moreDetails
Mathrubhumi International Festival of Letters 2026 announces Live Musical Evenings to celebrate culture and creativity
Events

Mathrubhumi International Festival of Letters 2026 announces Live Musical Evenings to celebrate culture and creativity

January 26, 2026
0

Mumbai: The Mathrubhumi International Festival of Letters (MBIFL) 2026, South India’s biggest literary festival, is set to elevate its cultural...

Read moreDetails
FITT IIT Delhi hosts WaveX Accelerator announcement to support media and AVGC-XR startups
Events

FITT IIT Delhi hosts WaveX Accelerator announcement to support media and AVGC-XR startups

January 23, 2026
0

Mumbai: FITT, IIT Delhi hosted the official announcement of the WaveX Accelerator Programme, a flagship startup accelerator initiative under the...

Read moreDetails
Outreach wins Gold at ECI Awards 2025 in China for Nepal’s iconic “Mero Khukri” campaign
Events

Outreach wins Gold at ECI Awards 2025 in China for Nepal’s iconic “Mero Khukri” campaign

January 22, 2026
0

Mumbai: Outreach, Nepal’s creative agency, has been awarded Gold at the ECI Awards 2025 in Guangzhou, China, for its work...

Read moreDetails
Deepanshu Gupta named CEO at Spalba
Events

Deepanshu Gupta named CEO at Spalba

January 14, 2026
0

New Delhi: Spalba, an event-tech platform connecting brands and agencies with venues and experiential service providers, has announced the appointment...

Read moreDetails
IAA and AFAA invite entries for Olive Crown Awards
Events

IAA and AFAA invite entries for Olive Crown Awards

January 13, 2026
0

Mumbai: The International Advertising Association, India Chapter (IAA) and the Asian Federation of Advertising Associations (AFAA) are inviting entries for...

Read moreDetails

LATEST NEWS

Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

January 31, 2026
Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love

Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love

January 31, 2026

ANALYSIS

83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026
Analysis

83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026

January 29, 2026
0

Mumbai: iCubesWire has released its Influencer Marketing Consumer Report 2026, shedding light on the increasing role of influencers in shaping...

PEOPLE

Galderma India names Geetika Saxena as Head of Digital Strategy
People

Galderma India names Geetika Saxena as Head of Digital Strategy

January 30, 2026
0

Mumbai: Galderma India has announced the appointment of Geetika Saxena as Head of Digital Strategy, reinforcing the company’s focus on...

MARKETING

Britannia Treat Croissant celebrates National Croissant Day with a Birthday Bash
Marketing

Britannia Treat Croissant celebrates National Croissant Day with a Birthday Bash

January 30, 2026
0

Mumbai: Britannia Treat Croissant has turned National Croissant Day into a fun-filled Croissant’s Birthday, bringing music, cheering crowds, and a...

Subscribe to Newsletters

ADVERTISING

Economic Survey 2025–26 Calls for 6 am–11 pm Ban on Ultra-Processed Food Ads
Advertising

Economic Survey 2025–26 Calls for 6 am–11 pm Ban on Ultra-Processed Food Ads

January 30, 2026
0

Mumbai: The Economic Survey 2025–26 delivers one of its strongest signals yet to India’s advertising, media, and FMCG ecosystem: the...

PRINT

Mamta Kalia and Arambam Ongbi Memchoubi to receive Amar Ujala’s Akashdeep Honour
Print

Mamta Kalia and Arambam Ongbi Memchoubi to receive Amar Ujala’s Akashdeep Honour

January 19, 2026
0

New Delhi: Amar Ujala has announced the recipients of its highest literary honour, the ‘Akashdeep’ Award, under the Amar Ujala...

AUTHOR'S CORNER

6 Legal Red Flags in Influencer Contracts Most Brands Miss
Authors Corner

6 Legal Red Flags in Influencer Contracts Most Brands Miss

January 30, 2026
0

Businesses increasingly rely on social media influencers as a key marketing channel. However, in our experience, a significant number of...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

“From Production to Distribution, AI Is Rewiring the Content Value Chain”: Prashant Khanna, JioStar at India Digital Summit 2026

“From Production to Distribution, AI Is Rewiring the Content Value Chain”: Prashant Khanna, JioStar at India Digital Summit 2026

January 31, 2026
Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

January 31, 2026
Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love

Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love

January 31, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.