Hilversum: Talpa has clinched its second Asian deal on The Next Boy/Girl Band, with Global TV in Indonesia opting for an adaptation of the talent competition.
Maarten Meijs, managing director of Talpa Global, commented, “We’re thrilled that The Next Boy/Girl Band’s innovative structure appeals to so many Asian countries, and are looking forward to rolling out the format to other territories globally. Offering a unique multichannel experience, we’re able to turn viewers into fans and attract those hard-to-reach millennials. Together with Global TV, we’re looking forward to bringing the Indonesian audience a whole new way of connecting with talent.”
Angela Tanoesoedibjo, managing director of Global TV, added, “The presence of The Next Boy/Girl Band in Indonesia will be a vehicle for young people to realize their dreams in becoming the next boy/girl band phenomenon. Together with Talpa Global, this program is expected to be the next sensational TV show for Indonesian viewers. The show is not only entertaining, but also gives the Indonesian audience the opportunity to be directly involved in the excitement across digital platforms.”
