MUMBAI: Following its debut in Mumbai, The Esteemed Chinese brand Pokiddo Junior, an indoor entertainment brand, is gearing up for expansion. Prasuk Jain Hospitality Private Limited, the parent company of Snow World Entertainment, has made an plan for investment of Rs. 40 crores to drive this growth.
As part of its expansion strategy, five new centers will open in cities like Delhi, and Bengaluru, and a second location in Mumbai, catering to the increasing demand for premium family entertainment.
India’s indoor amusement sector is witnessing growth, with over 6.6 million square feet of operational play spaces spanning 500 locations across 83 cities. The industry the company said is projected to expand to 11 million square feet by 2028, reflecting demand for innovative, experience-driven entertainment. Pokiddo Junior said that it looks at bringing a fresh approach to the sector by combining play and learning in an immersive environment.
As the industry expands, Pokiddo Junior said that it focusses on ensuring that Indian families have access to world-class entertainment that caters to both fun and development. Pokiddo has expanded it’s footprint in India, USA, UAE, KSA and Europe.
“At Pokiddo Junior, we believe that play is an essential part of a child’s growth and development. With India’s indoor amusement industry on a rapid growth trajectory, we see an incredible opportunity to set new benchmarks in experiential entertainment. Our expansion is not just about adding more locations, it’s about creating immersive spaces where families can connect, kids can explore, and the industry as a whole can evolve. We’re excited to bring Pokiddo’s world-class experiences to more cities and contribute to the growing demand for innovative indoor entertainment in India,” said Prasuk Jain, MD Prasuk Jain Hospitality.
With its expansion strategy focused on high-footfall metro areas, Pokiddo Junior is strategically selecting locations that offer accessibility, convenience, and a vibrant atmosphere for families. The brand aims to replicate the success of its Mumbai venue by maintaining high standards of quality, safety, and engagement in every new location.
The Mumbai center is located in Raghuvanshi Mills. It features play zones, kids’ karting tracks, trampoline arenas, ball pits, and immersive arcade games, Pokiddo Junior targets children aged 9 and below. Unique spaces such as the Princess Room, Supermarket Room, and Farmland encourage role-playing and imaginative play. The goal is to make it more than just a fun experience. It is also a space for learning and development. It is extending it’s current footprint by adding 3000 square feet to its existing location to open the first kids salon, VR Zone, Sky Simulator, Carnival and Cafe.
