New Delhi: Lectrix EV, the e-mobility division of SAR Group, has appointed Anil Dua as Co-Founder, marking a strategic move to accelerate its mission of driving electric mobility in India. With over three decades of expertise in strategic leadership, digital transformation, and brand building, Mr. Dua’s extensive experience is set to bolster Lectrix EV’s growth and innovation.
Most recently, Dua served as Group CEO of Dish TV, where he navigated transformative milestones, including a merger with Videocon D2H and eliminating over ₹3,000 crore of debt by 2023. Under his leadership, Dish TV became a pioneer in hybrid set-top boxes and received accolades like the Economic Times’ Best Brand Award.
Before his tenure at Dish TV, Dua held significant roles at OTE Group in Oman, Hero MotoCorp, Unilever, and Gillette. Notably, during his time at Hero MotoCorp, he successfully spearheaded the transition from Hero Honda to Hero, doubling volumes and tripling turnover. Recognized as one of India’s Top 50 Brand Leaders, Mr. Dua has been honored with the IAA Marketer of the Year award.
An IIT Delhi graduate with an MBA from IIM Ahmedabad, Mr. Dua’s exceptional academic and professional journey aligns seamlessly with Lectrix EV’s vision for sustainable mobility.
Rakesh Malhotra, Founder, SAR Group, expressed enthusiasm about the appointment, stating, “Mr. Dua’s calm and focused demeanour, combined with his passion for operational excellence and brand building, makes him a transformative force in any organization. His remarkable ability to lead with clarity and purpose has set new benchmarks in every role he has undertaken. At Lectrix, we are excited to leverage his strategic vision and unparalleled experience to redefine the future of electric mobility and propel us toward our goal of becoming a leader in sustainable transportation. His focus on driving growth, innovation, and operational rigour aligns perfectly with our mission.”
Commenting on his new role, Anil Dua said, “I am excited to join Lectrix EV at a time when the electric mobility revolution is taking shape. With its cutting-edge technology and a vision for a greener future, Lectrix has immense potential to redefine urban mobility. I look forward to leveraging my experience to drive growth, innovation, and customer-centric solutions in this fast-evolving industry.”
With Mr. Dua on board, Lectrix EV aims to strengthen its market position, expand its product offerings, and make electric mobility more accessible and sustainable. His leadership is expected to steer the company toward transformative growth, reinforcing its role as a key player in India’s electric mobility revolution.
