Mumbai: Marketing and brand strategist Zahid Gawandi has announced the launch of ClickBrat.AI, a next-generation brand strategy and consulting studio designed to empower businesses in the Age of Algorithm Intelligence and accelerate growth for a New Bharat.
ClickBrat.AI aims to blend data intelligence with creative imagination, helping brands grow smarter and more meaningfully in an increasingly AI-driven marketplace.
“‘Click’ represents the science of modern marketing — data, precision, and technology. ‘Brat’ represents the soul — the curiosity to question, the courage to challenge, and the creativity to reimagine. Together, they define who we are. At ClickBrat.AI, we believe the future of brand building lies at the intersection of AI-powered insights and human-centered creativity. While data can decode behavior, it’s emotion that drives belief — and we aim to bridge that beautifully,” said Zahid Gawandi, Founder and Chief Brand Strategist, ClickBrat.AI.
Targeting SMEs, mid-sized enterprises, and ambitious regional brands, ClickBrat.AI is positioned as a strategic partner for business owners in Tier 1 and Tier 2 cities seeking access to CMO-level expertise.
“After over two decades in advertising and marketing — being on both the client and agency sides — I’ve had the privilege of working with some of the sharpest minds in our industry. With ClickBrat.AI, I’m channeling that experience into building an agency that understands the entire marketing funnel — insights, strategy, storytelling, and conversion. In a world of automation, imagination is the last unfair advantage. And that’s what we’re betting on. Our goal is simple: to help brands grow intelligently by combining AI-powered strategy with human-centered creativity,” added Gawandi.
AI-Powered Innovation That Sets ClickBrat.AI Apart
The studio is also developing its proprietary ClickSuite.AI platform — a suite of brand-intelligent automation tools that “think, talk, and act” like each brand. Unlike conventional CRMs or chatbots, ClickSuite.AI learns from a brand’s strategic DNA — its tone, purpose, and audience insights — infusing automation with intelligence and empathy.
Its key modules — ClickIntent (lead intelligence), ClickPersona (brand-trained chat), and ClickLoop (performance optimization) — together create a self-learning ecosystem that unites strategy, storytelling, and sales to strengthen both *brand promise and brand essence.
Founded by Zahid Gawandi, who has previously worked with agencies such as Dentsu and Hakuhodo Percept, ClickBrat.AI brings together the discipline of consulting with the energy of creativity. Over his career, Gawandi has led brand strategy for marquee names including HDFC Life, SBI Securities, Reliance Securities, Maruti Suzuki, Panasonic Batteries, Citizen Watches, Parx, and Suzlon, among others.
A LinkedIn Top Voice in Brand Management & Strategy, Gawandi has been recognized as one of the Most Influential Brand Leaders (World Brand Congress, 2024) and among the 100 Smartest Digital Marketing Leaders (CMO Council, 2019).
Outside the boardroom, he is also a marathon and ultra-marathon athlete, having completed 32 full marathons, 45 half marathons, and the 89 km Comrades Ultra Marathon in South Africa (2024) — a pursuit he says reflects his approach to brand building: “consistent, focused, and purpose-driven.”
