Mumbai: Infectious has recently been appointed as the creative agency for Zee Yuva, the Marathi ‘Youthful’ GEC from the stable of Zee Entertainment Enterprises Limited.
Zee Yuva will be Maharashtra’s only channel offering content, which is ‘Youthful’ in nature. Infectious started in April 2013 by Ramanuj Shastry and Nisha Singhania will be working with the channel on its core values of positioning that is based on the reflection of today’s Marathi youth with unique refreshing content, strong relationship driven story line based in today’s contemporary reality, filled with passion & capturing the strong, rooted Marathi culture & youth qualities.
Commenting on this win Ramanuj Shastry, Founder & Partner – Infectious & Firki Productions says, “We are honoured to be chosen as partner by Zee Yuva in its endeavour to win over the hearts and minds of the youth of Maharashtra. We are looking forward to doing some exciting work for them.”
Adds Nisha Singhania, – Founder & Partner – Infectious & Firki Productions, “Zee Yuva has a very distinctive content strategy and it will be a pleasure to create strong and path breaking work for them.”