New Delhi: Infiniti Retail Ltd., part of the Tata Group and a consumer durables and electronics retailers operating under the brand Croma, has appointed Shibashish Roy as the new Chief Executive Officer (CEO), effective November 18, 2024. The move comes as part of the company’s planned succession process, following the imminent retirement of Avijit Mitra, the current Managing Director and CEO, in March 2025. Mitra will continue to serve on the Board of the company as Managing Director until his retirement.
Currently, Roy holds the position of Deputy CEO at Infiniti Retail, where he oversees critical business functions including Store Operations, eCommerce, Marketing, Buying and Merchandising, Services, and Technology. His leadership has been pivotal in driving Croma’s omnichannel growth and enhancing its overall brand experience.
In a statement regarding the appointment, Naveen Tahilyani, Chairman of Infiniti Retail, expressed his gratitude to Mitra for his outstanding contribution over the years. “I would like to sincerely thank Avijit Mitra for his invaluable leadership and vision over the last several years, especially during his tenure as CEO. His efforts have been instrumental in building Croma into one of the top three electronics retailers in the country. Under his leadership, we’ve seen tremendous growth in revenues, team development, operational excellence, and the expansion of our national store footprint.”
Tahilyani further added, “With the appointment of Shibashish Roy, we are ensuring a seamless transition to continue building on Croma’s strong momentum. His deep understanding of the business, particularly his focus on omnichannel retail, strengthens our position for continued growth. I am confident that his leadership will drive the company to even greater success, especially as we enter a new phase of profitable growth and further strengthen our position as a market leader.”
Shibashish Roy, who has been an integral part of Infiniti Retail’s leadership team, expressed his excitement about the new role, stating, “I am thrilled to take on this new responsibility and continue to build on the solid foundation laid by Avijit and the entire team. Croma has always been at the forefront of innovation in the retail space, and I look forward to leading the company in this exciting new phase of growth, focusing on enhancing our omnichannel experience and driving deeper brand engagement with our customers.”
Founded in 2006, Infiniti Retail is one of India’s first organized consumer durables and electronics retailers, operating under the Croma brand. With over 550 stores across 220+ cities in India, Croma continues to expand its footprint with a focus on tier-2 and tier-3 cities, as well as suburban areas of metro cities. The company also provides a seamless omnichannel shopping experience, allowing customers to shop both in-store and online via its website, Croma.com. Through integration with the Tata Neu ecosystem, Croma products are also available on the Tata Neu app.
Recently, Croma was featured in the Brand Finance India 100 report as one of the 100 most valuable Indian brands, further solidifying its position in the Indian retail space.
Infiniti Retail Ltd., a Tata Group company, operates Croma, a top consumer electronics brand in India with 550+ stores and a strong online presence, known for its customer focus and tech innovations.
