Buzzoka has launched the 4th Edition of Influencer Marketing Outlook. The research team at Buzzoka surveyed over 300+ Brand Custodians in the month of January-February 2021. The brand custodians included Agency, Marketers and Brand folks across the Indian Marketing Ecosystem. The survey covered a landscape of essential questions across digital platforms for in-depth knowledge and feedback to understand 2020-2021 and simultaneously deep dive in 2021-2022 to understand the future.
Major highlights
- Amplification of the content was the prime objective behind using influencer marketing for 38 per cent Brand Custodians.
- 64% of brands spend less than $100,000 per year on influencer campaigns.
- For 82 percent of brand custodians, Instagram has been the most effective influencer marketing channel followed by YouTube and TikTok with 41% and 23 %, respectively.
- Influencer Marketing Is becoming more critical with each passing year for 38% of marketers because of the better reach and engagement.
- According to 82% of Marketers, Instagram has been the most effective influencer marketing channel in 2020-21 and YouTube for another 41%.
- For 72% Brand Custodians Influencer Marketing is the fastest growing online customer acquisition method
- Overpriced Indian Short Video Apps is a challenge faced by 45% of Brands.
- 82% of Brand Custodians believe Instagram has been the most effective influencer marketing channel in 2020.
- According to 72% of Marketers, Influencer Marketing is the fastest growing online customer acquisition method.
- Indian Short Video Apps are Overpriced, which is a challenge faced by 45% of Brands.
- 85% of marketers found Pay Per post as the most effective influencer marketing price model.
- 73% of marketers believe that Covid-19 lockdown and a pause In Bollywood releases and other events. helped digital creators make a deeper inroad in terms of viewership.
- 31% of brand custodians thought that Instagram Reels could become an effective alternative for TikTok.
- 29% of marketers believe that Koo has the potential to become the Indian Twitter.
- 71% of brand custodians see Content Control as Top Challenges for Influencer Marketing In 2021-2022 after the ASCI Guidelines are implemented.
- As per 81% of marketers, Celebrities are losing their charm In the hands of Influencers.
- According to 71% of brand custodians, BJP has most effectively used Social Media Influencers.
- 75% believes that Influencer Marketing is fully matured in the Indian Context.
- As per 94% marketers, Influencer Marketing Ecosystem is witnessing a steady rise In Regional Creators.
- 92% of marketers chose Instagram as the top platforms they will bet for in 2021-2022 to run Influencer Marketing Campaigns, followed by MX Takatak for 52% of brand custodians.
