• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, March 2, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Infusion of local flavours in events: Mazhar Nadiadwala, MD – Dome Entertainment

by Editorial
February 26, 2020
in Featured, My Column
3 min read
Mazhar Nadiadwala, Managing Director, Dome Entertainment.
Share Share ShareShare

Every planner wants to make his/her event a memorable one. Over time, planning events have evolved from season to season. A prominent addition seen is the introduction of local elements in the event. When we hear the words “local flavor”, our imagination gets restricted to making the audience try out the local cuisine. However, we can move beyond just food and build an overall better experience.

Local flavor could also include introducing unique elements of the place like culture, art, history, and aspects from popular sights, etc. something that they cannot have anywhere else.

Marketing your event by promotion, the idea of how it incorporates local flavor can be an add- on.  It will help prospective attendees feel like going to the event will be valuable for their time, money and the efforts of travel. Furthermore, capitalize on your resources by selecting to add a local flair to an event will make you stand out from your competition. After all, competing for maximum attendance is something every event organizer desires.

With people today craving unique experiences, it’s critical to use unique traits of the region to create that. It isn’t about using commodities like the hotel to excite event-goers. One way to ruminate about incorporating local flavor to an event is to surpass attendees’ expectations. Use your event data to reflect on the types of events they may have created and executed similar concepts and aim to outshine those.

This idea should be to create an experience that makes the attendees positively remember it while on their way home from the same. They should have some things that excited them so much that they can’t help talking about it to others. After all, there’s anticipation when you’re visiting somewhere new that you’ll come back with stories. By adding local elements to an event, those stories are exactly what you want to achieve.

What aspects of local flavor you could consider?

Food and beverage

Food is usually the first thing that comes to mind when including local flavor to an event. Integrating local cuisine is a great way to tailor the event to showcase the regional feel. But, it’s critical not to go overboard. Choose one trait and build focus – whether that is a type of cuisine or beverage or an aspect like sustainable produce.

In recent times, customers are demanding healthier, ecological choices. Look at ways where all food served at the event is locally made. You could highlight the farmer’s markets it came from, in case they wish to visit themselves

Location

Go beyond selecting a mainstream venue for the event. Instead, it could be someplace overseeing it. For example, locations with an excellent view showcasing the historical architecture of the place. It’s an understated option, but worth bearing in mind to build for a greater impact.

Entertainment

Choosing the right entertainment for the event reflecting the destination culture could be a fun element. Highlight a particular style of music or dance the region is known for elaborating the local culture. Alternatively, find a local band in that genre to perform.

To add costumes

Keeping in mind the theme of the event, choosing the right costume which will complement the same is also important. It adds to the flavor of the event thus enhancing the entire experience.

Beyond these elements, small things like souvenirs for guests to take home as memorabilia, integrating some “after-hours” activities that can help them explore the local region to name a few.

Authored by Mazhar Nadiadwala, Managing Director, Dome Entertainment.

Tags: Dome EntertainmentMazhar Nadiadwala

Related Posts

Lok Sabha Rajya Sabha channels merged into Sansad TV
Featured

Lok Sabha, Rajya Sabha channels merged into Sansad TV

by Editorial
March 2, 2021
0

New Delhi: Lok Sabha and Rajya Sabha TV channels have been merged into one channel named Sansad television. Retired IAS...

Read more
Pee Safe launches Furr range of body hair grooming essentials for women and men
Featured

Pee Safe launches Furr range of body hair grooming essentials for women and men

by Editorial
March 2, 2021
0

New Delhi: Pee Safe, India’s leading hygiene and wellness brand, recently launched a new product line called FURR empowering women...

Read more
Technological intervention not only enhances the effectiveness of the engagement campaign but also drives loyalty and retention: Aliasgar Bhopalwal, Infobip

Technological intervention not only enhances the effectiveness of the campaign engagement but also drives loyalty and retention: Aliasgar Bhopalwala, Infobip

March 1, 2021
Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

March 1, 2021
Sharad Alwe, CEO and Co-founder of Update Geotarget

Several new-age categories with start-up funding are going to the new giants in terms of ad spends: Sharad Alwe

March 1, 2021
Vishaal Shah, Co-Founder, Moe’s Art

The Focus for Communication Agencies in 2021

March 1, 2021
With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

February 27, 2021
Darshana Bhalla - Founder & CEO, D'Artist Talent Ventures

I like to keep a lesser and few Focus Points in the agenda, in 2021: Darshana Bhalla

February 27, 2021

Subscribe to Newsletters

Trending

Zee Keralam all set to air Onam special programs and blockbuster movies this weekend
Featured

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

by Editorial
February 26, 2021
0

Kochi: Malayalam GEC Zee Keralam is introducing one of the most popular and viral musical shows 'Sa Re Ga Ma Pa...

DHL Express joins Mumbai Indians as ‘Principal Sponsor’ and 'Official Logistics Partner’

DHL Express joins Mumbai Indians as ‘Principal Sponsor’ and ‘Official Logistics Partner’

March 1, 2021
Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

March 1, 2021
BARC Data: IPL emerges as the cheerleader with a 23 % viewership spike, while the sports genre declined by 35%

BARC Data: IPL emerges as the cheerleader with a 23% viewership spike, while the sports genre declined by 35%

March 2, 2021
Asianet to telecast a new serial “Santhwanam“ from 21st September

Asianet to telecast a new serial “Santhwanam“ from 21st September

September 19, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.