Mumbai: Inka Insurance has launched a disruptive new campaign titled ‘Before We Get Too Big to Do This’, offering customers a rare opportunity to receive direct, one-on-one guidance from its CEO. Designed to highlight both its exclusivity and urgency, the initiative provides unprecedented access to top leadership—something the company acknowledges may not be feasible once it scales further.
Unlike most insurers that rely on toll-free numbers, chatbots, or agents driven by sales targets, Inka Insurance is positioning itself as a customer-first brand. The campaign reinforces its belief that insurance queries deserve expert, personalised answers rather than scripted responses.
Vaibhav Kathju, Founder of Inka Insurance, said, “Your insurance is personal, and so should be your insurance advice. I’ve personally helped MNC leaders and startup founders identify gaps in their policies, and I want to extend that same level of attention to every customer.”
Through this initiative, the CEO personally assists customers in identifying gaps in their policies, simplifies jargon-heavy explanations, and delivers unbiased advice—without any sales pressure.
Already gaining traction across Instagram and X (formerly Twitter), the campaign is resonating strongly with audiences by fostering trust, transparency, and confidence in insurance decisions. By directly connecting leadership with customers, Inka Insurance is setting a new benchmark for customer-centric engagement in the industry.
