Delhi: INNISFREE, a Korean skincare brand, joyfully introduces versatile actress Wamiqa Gabbi as its inaugural brand ambassador in India, signaling a milestone in the brand’s Indian journey, broadening its reach, engaging a larger audience, and encouraging a new wave of beauty enthusiasts to embrace natural skincare.
Renowned globally for its natural ingredients from Korea’s Jeju Island, INNISFREE is loved for its hydrating products. Indian beauty lovers favor its best-sellers, like the No Sebum Mineral Powder. INNISFREE offers a range of solutions for diverse Indian skin types, making it a must-have in everyday skincare routines.
INNISFREE’s Green Tea Seed Hyaluronic Serum deeply nourishes the skin, enhancing its hydration and radiance by fortifying the skin barrier. The Super Volcanic Pore Clay Mask by INNISFREE is praised for its cooling, sebum-controlling formula that minimizes pores and exfoliates for smoother skin.
Wamiqa Gabbi, known for her stellar performances in Indian cinema, perfectly embodies natural beauty and elegance, making her a fitting representative for INNISFREE. With a diverse career and a dedication to authentic beauty, she aligns seamlessly with INNISFREE’s focus on natural, sustainable skincare. Her eco-friendly and vegan values resonate with PETA-certified INNISFREE, establishing her as the ideal partner for the brand in India.
Wamiqa Gabbi, Brand Ambassador, INNISFREE India said, “I’ve always been fascinated by Korean skincare, and INNISFREE has been a beloved favorite of mine for years. Being a vegan myself, joining hands with INNISFREE feels like a natural extension of my personal ethos. INNISFREE’s dedication to sustainability and natural ingredients resonates with me, and I am excited to be part of a brand that promotes such values. Each product I’ve used has surpassed my expectations, and I’m beyond excited to share my love for the products and values with everyone.”
Commenting on the endorsement, Managing Director and Country Head of Amorepacific India, Paul Lee, said, “INNISFREE is the first brand that entered India with 100% FDI and has been growing rapidly since then. We have recently been certified with PETA certification, and by welcoming Wamiqa as a brand ambassador, we remain committed to our philosophy of environment-conscious and vegan skincare.”
Mini Sood Banerjee, Assistant Director and Head of Marketing & Training, Amorepacific India said, “We’re thrilled to have Wamiqa onboard with us. She is a perfect blend of natural charm, talent, and authenticity. Her commitment to inspiring others to embrace their unique individuality, self-expression, and radiate confidence from within makes her the ideal partner for us. Her role will not only strengthen our brand presence but also resonate deeply with our customers across India who value authenticity and quality.”
Yezy Jeon, Brand Manager of INNISFREE India said, “We’re all very excited to welcome Wamiqa Gabbi to the INNISFREE family. Our products are loved for being gentle and effective on each skin type, and with Wamiqa as the face of the brand, we aim to encourage our consumers to make conscious choices and join us in our journey towards a greener tomorrow.”
INNISFREE prioritizes skin care, offering solutions for all types. Sustainability is integral—seen in eco-friendly packaging, recyclable materials, and responsible practices. The partnership with Wamiqa Gabbi will enhance the brand, infusing natural ingredients and Korean expertise into the nation’s skincare routine.
