Gurugram: India’s leading multiplex chain, INOX Leisure Ltd (INOX), announced the launch of its 6thmultiplex in the city of Gurugram at AIPL Joy Street, located at Badshahpur, Sector 66, Gurugram. The new multiplex has 6 impressively designed auditoria with a total of 940 seats, including 34 luxurious recliner seats. INOX now operates 16 multiplexes with 61 screens in Delhi NCR. The theatre will also soon possess India’s third MX4D® Theatre, allowing movie-goers to enjoy the adrenaline rush of the movie scenes with multiple atmospheric and seat effects, all programmed in sync with the movie, taking experiential storytelling to a new level.
Each of the 6 screens in the multiplex are soaked in comfort and equipped with the best-in-class cinema technologies for sound and projection. The auditoria are equipped with advanced digital Laser projection system for razor-sharp visuals. In addition, the theaters also offer a great sound experience from the Dolby system for guests to enjoy a thunderous feel. The immersive ambience of auditoria compliments the vibrant 3D view, which is powered by Volfoni Smart Crystal Diamond solution. The cinema also offers recliner seating, which will offer a lavish and comfortable cinema viewing experience to the patrons of Gurugram.
This multiplex has an expressive composition of contemporary art deco. The design grammar is finely detailed with ornamental and opulent features that play with texture, reflection, depth and color. Guests will be greeted with a chic and sophisticated experience leaving them in awe.
The multiplex will possess a string of customer-friendly digital features like paper-less check-ins, touch-screen and QR code-enabled ticketing and interactive food-ordering. The elegant live kitchen is designed to serve its specially curated mouth-watering preparations, even to guests who are not watching a movie. The kitchen would be known for its specialties like brewed coffee, cold coffee and shakes, Chef’s special sandwiches and burgers, gourmet fries and Nachos, and sumptuous Pizzas, all prepared by expert Chefs and Baristas. INOX patrons will also be able to enjoy these gourmet food options within the comfort of their homes by ordering them through food ordering platforms like Swiggy and Zomato.
Commenting on the launch, Lalit Ojha, Regional Director – North, INOX Leisure Ltd., said, “With the launch of our 6th multiplex in Gurugram, the Millennium City of India, we are offering an experience which stands for modern luxury and a contemporary cinema experience. People of this city like to be served with experiences, which are thoughtfully created, and served with passion and excitement. With the launch of 6 screens at AIPL Joy Street, we will further continue to delight our patrons with the best of INOX hospitality at a convenient location, easy
accessibility, state-of-the-art facilities, and high-end technology. We are looking forward to welcoming the cinema-lovers of Gurugram to city’s latest entertainment destination.”
With this launch, INOX will expand its presence to 161 multiplexes spanning 681 screens across 72 cities in the country.