• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, January 19, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Digital Tech

Inshorts app, in collaboration with Philips air purifiers, urges the public to #BreatheAgain

by Editorial
November 25, 2020
in Digital Tech, Featured
2 min read
Inshorts app, in collaboration with Philips air purifiers, urges the public to #BreatheAgain
Share Share ShareShare

Mumbai: Inshorts, English News App in India, in partnership with Philips air purifiers, has launched an engaging campaign on its app for awareness about the increasing air pollution. Aimed to create awareness about the hazarding effects of air pollution which is globally the fourth highest cause of death (as per the State of Global Air Report 2020), the campaign conceptualized by the creative team at Inshorts seamlessly integrated the brand messaging with the content on the app. With a perfect mix of facts and insights combined with the amazingly designed Video Stories, Digital Magazines, Fact Cards, the product use cases got perfectly communicated through the contextual issue at hand thereby creating an unmatched contextual brand integration. The campaign received an overwhelming response and gathered the attention of the mass owing to its compelling nature.

The brand campaign is primarily aimed at raising meaningful conversations about the critical situation of India’s air pollution level. The concept was to utilise the hard hitting facts and intriguing designs to speak to the conscience of the audience to make them aware of the reality. The team made artful designs capturing the whole screen of the smartphone utilizing Rich Media to encourage viewers to interact and engage with the content. The campaign, executed through multiple formats to engage the audience, uses graphic tools such as video stories, digital magazines, quiz, animated magazines and fact cards. It covers multiple aspects like Impact of Air Pollution, State of Global Air, Finding Solutions, Did You Know and more such engagements.

Piyush Thakur
Piyush Thakur

Speaking about innovation in the ad tech space, Piyush Thakur, National Sales Head at Inshorts said, “The fast-changing ad tech space allows brands to experiment with unique ad formats. With the constant rise in air pollution levels and the surge in cases of respiratory diseases, it is essential to create much needed awareness amongst our readers about air pollution. We are pleased to partner with Philips for this campaign that communicates the brand message to the target audience in a non-intrusive and engaging way.”

Tags: #BreatheAgainInshorts AppPhilips air purifiersPiyush Thakur Inshorts

Related Posts

Ace Turtle to Partner with Kontoor Brands to Lead Integrated Strategy for Lee and Wrangler in India
Featured

Ace Turtle to Partner with Kontoor Brands to Lead Integrated Strategy for Lee and Wrangler in India

by Editorial
January 19, 2021
0

Bangalore: Ace Turtle, India’s leading omnichannel retail platform company, has reached a definitive agreement with Kontoor Brands to become its licensee for India....

Read more
TagMango, Homegrown creator monetization startup launches app to further scale reach and experience
Featured

TagMango, Homegrown creator monetization startup launches app to further scale reach and experience

by Editorial
January 19, 2021
0

New Delhi: The homegrown, creator monetization startup TagMango today announced the launch of their app further strengthening their mission of...

Read more
As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

January 18, 2021
Amit Sethiya, CMO, Syska Group

Syska Group’s Top 5 points of Focus for the year 2021: Amit Sethiya, CMO

January 18, 2021
Expectations on the Budget 2021

Budget Expectations 2021: From Tax Reforms, Tech Adoption Boost to Consumer Sentiments, Industry Expects an Array of Stimulus

January 18, 2021
Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

January 16, 2021
Padma Shri Dr. J Hareendran Nair, Founder and MD, Pankaja kasthuri Herbals India Pvt. Ltd.

We believe digital spends and digital distribution is going to be a key growth driver for us going forward in 2021

January 16, 2021
Prasad Rajappan, Founder & CEO, ZIng Hr.

Outcomation Focussed Products and Services for Enterprises

January 16, 2021

Subscribe to Newsletters

Trending

Zydus Wellness consolidates media mandate with Wavemaker India
Advertising

Zydus Wellness consolidates media mandate with Wavemaker India

by Editorial
January 18, 2021
0

Wavemaker India today announced that Zydus Wellness which includes the consumer wellness brands of Heinz India has consolidated its media...

Disney+ Hotstar VIP brings the premiere of mythological series ‘The legend of Hanuman’ on 29th January

Disney+ Hotstar VIP brings the premiere of mythological series ‘The legend of Hanuman’ on 29th January

January 18, 2021
Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

January 16, 2021
Zee Kannada to telecast new serial ‘Sathya’ on 7th December

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

December 3, 2020
Dailyhunt rolls out Twitter integration, makes news truly social with Twitter Moments

Dailyhunt rolls out Twitter integration, makes news truly social with Twitter Moments

January 18, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.