Mumbai: Intel has launched a powerful new campaign that challenges conventional perspectives on learning by showcasing how AI-powered PCs are reshaping education. Developed in collaboration with FCB Kinnect, the campaign aims to spotlight a more personalised, engaging, and student-centric learning experience—ushering in what Intel calls the #PadhaiKaFuture.
At the heart of the campaign is a thought-provoking brand film that explores the evolving dynamic between technology and education. It emphasizes that “every student learns differently,” and that Intel’s AI-enabled PCs are designed to adapt to those diverse learning styles—whether through visual content, storytelling, or simplified breakdowns of complex concepts.
Nishant Pratap, Group ECD – South at FCB Kinnect, noted, “Our intention was to tell a story that resonates with students and parents alike, without being overly dramatic. We wanted to show that Intel AI PCs offer not just a new way to learn, but a better one. A way in which the student is in control, not the tutor as it has been till now. The challenge was to communicate this in the most charming and intelligent way possible, while staying true to its relevance and how meaningful its usefulness is.”
Adding to this, Rohan Mehta, CEO of FCB Kinnect, said, “This is the kind of work that energises us, where creativity sparks new thinking and inspires action. Our collaboration with Intel reflects a core belief at FCB Kinnect—that creative ideas grounded in relevance and purpose lead to meaningful business impact for our brands.”
