Mumbai: Interio by Godrej, a leading furniture brand from Godrej Enterprises Group, has collaborated with Dot9 Games for the FAU-G Bharat League 2.0 Finals in Mumbai, an offline esports tournament featuring over 100 competitive players.
As part of the collaboration, the brand showcased its ergonomic gaming chair, designed to support extended hours of gameplay with a focus on posture, comfort, and overall wellbeing. The product was experienced first-hand by participants during high-intensity matches, reflecting the brand’s approach to addressing the evolving needs of the gaming community.
The event, which witnessed participation from over 200 gaming enthusiasts, VIPs, influencers, and 100 esports finalists, was graced by Akshay Kumar, who felicitated the winners—underscoring the growing prominence of esports in India.
Speaking on the collaboration, Reshu Saraf, Head of Marketing Communications at Interio by Godrej, said, “India’s gaming community has evolved rapidly, with players investing considerable time, skill, and resources into their setups. At Interio by Godrej, this has pushed us to rethink how furniture can support these evolving needs, bringing together design, ergonomics, and performance in a way that enhances the overall gaming experience. Through our collaboration with Dot9 Games, we aimed to engage directly with the gaming community and showcase solutions that are built for long hours of play, without compromising on comfort.”
Adding to this, Deepak Ail, Co-Founder & CEO, Dot9 Games, said, “As gaming continues to evolve into a serious competitive and lifestyle space, the ecosystem needs to grow alongside it. Comfort and physical wellbeing play a critical role in how players perform during long sessions, and having the right ergonomic setup is becoming essential. Interio by Godrej’s gaming chairs added to the experience at the FAU-G Bharat League 2.0 Finals, enhancing both gameplay and the overall environment for the community.”
Extending engagement beyond the event, Interio by Godrej also offered exclusive discounts on its gaming chairs to FAU-G players, further improving accessibility within the community.
The collaboration highlights the brand’s continued focus on designing products aligned with evolving lifestyle needs, while strengthening its presence in India’s rapidly growing gaming and esports ecosystem.
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