Mumbai: Merren, a messenger routed research engine platform has been launched by industry pioneers, enabling brands to have conversations, not just run surveys.
Merren is an end-to-end platform for messaging-app based surveys that allows to build fully-automated surveys for messaging apps like Whatsapp. Being a holistic messenger-based research platform, Merren enables firms to create, distribute and analyse surveys on a single platform.
Users can create easy to use surveys, deploy them through a simple shareable link, collect and store validated data online and automate analysis in five easy steps. Need help with distributing the survey? Merren can help there as well. The Merren platform is backed up by a global panel of 35 Million potential responses, around 2.5 Million of which are from India.
Sumit Saxena, Co-founder Merren, while talking about the need for a product such as Merren, said, ‘Consumers want to be heard but are reluctant to answer long surveys . This results in low response rate and no real actionable research insights. We developed Merren as an innovative solution to overcome this barrier. The interface is inclusive and simple as respondents can express themselves more spontaneously on apps like WhatsApp which they are familiar and comfortable with . This enables brands to leverage the in-built features of these apps, leading to refined and nimbler access to data. Audio questions also help overcome comprehension issues, one of the limitations of self-administered, text-heavy questionnaires.
A digital-first inclusive feedback tool, Merren, simplifies the market research process by offering a localized, multi-language solution to brands and B2B clients. Through use of apps like WhatsApp, that have a vast outreach in India across socio-economic groups, gender, age groups, states, towns and villages, Merren facilitates a better connect with the target customer. With technology paving the way for conversation, the platform sits right at the heart of humanizing the survey experience for all its stakeholders.
Monalisa Saxena, Co-founder Merren, while working with a FMCG client during the pandemic, revealed that ‘Consumers today would rather participate in a conversation than a survey. For market research to be successful, companies need to reach the customers where they are, through a medium they are comfortable with, in a language they understand. Browser-based surveys run into the limitations posed by reach and unfamiliarity of the user interface. On the other hand, frequency of usage and ease of accessibility of messenger based apps makes surveys accessible to users across the world’
