Mumbai: The Indian Premier League (IPL) 2025 continues to be a magnet for advertisers, with over 100 brands leveraging the tournament’s massive reach. According to the latest TAM Sports report covering the first 62 matches of IPL 18, brand participation saw a significant 26% growth, even as total TV advertising volumes witnessed a marginal 1.1% decline compared to the previous season.
Parle Biscuits emerged as the top advertiser, accounting for a major portion of the ad volumes. The top five advertisers contributed 30% of the total TV ad space, underlining the dominance of a few key players. Among the frontrunners were also Sporta Technologies and Vishnu Packaging, maintaining their strong presence from IPL 17.
The number of advertising categories remained consistent at 65+, while advertiser count jumped by 24%, reflecting growing confidence in the IPL’s consumer outreach. Notably, categories like Mouth Fresheners (13%), Biscuits (10%), and Ecom-Gaming (8%) took the lion’s share of the ad space in 2025. The Food & Beverages sector dominated with three of the top five categories.
Despite the minor drop in total ad volumes, the tournament demonstrated robust momentum in brand engagement and advertiser enthusiasm, reinforcing its stature as India’s premier marketing platform.
