Disney Star has announced that it reached 40 crore viewers for the live broadcast of the first 29 matches of IPL 2023, recording 24pc growth in TVR compared to the last edition.
The broadcaster stated that the reach garnered for the live broadcast of the first 29 matches is 3.7 crores higher than the reach of the entire 2022 edition.
The network further reported over 9.32 Crores kids (2 to 14 years) tuned in to watch the live broadcast of the first 29 games, an increase of 58.7 pc over the last edition. Over 25 crore premium audiences from NCCS A & NCCS B tuned in to the live broadcast on the Disney Star Network, for the first 29 matches. Disney Star claimed that the reach garnered by these two consumer cohorts is the highest across 15 years of IPL, including the covid years.
Sanjog Gupta, Head – Sports, Disney Star, said, “IPL on Disney Star continues to register new highs. Competitive matches and strong individual performances powered by Star Sports’ world-class programming, key partnerships, and sustained marketing efforts to recruit audiences have sustained the upward trajectory of viewership. The highest-ever viewership in the Hindi-speaking markets, premium audiences (NCCS A) and Kids’ demographic (2-14 years) shows that our #BetterTogether campaign, seeking to galvanize familial and community viewing, has hit the mark. We are thankful to the millions of fans who have made Disney Star their preferred destination for a seamless and enhanced experience of IPL”.
The broadcaster also announced that over 27.3 crore viewers from Hindi Speaking Markets (HSM) tuned in to watch the live broadcast. The match between CSK and RCB was watched by 5.2 crore concurrent viewers on television, the second highest in the history of IPL.
In addition to the TV viewership records, Disney Star witnessed 6.6 cr viewers tuning in to the HD broadcast.
