New Delhi: Ipsos, a market research company, has officially completed the acquisition of The BVA Family. The deal was finalized following regulatory clearances, including consultations with employee representatives in France and approval from competition authorities.
This acquisition significantly expands Ipsos’ capabilities in France and adds strategic depth in the UK and Italy. The BVA Family brings a strong reputation in customer experience monitoring, point-of-sale behavior analysis, and public sector research, along with advanced methodologies in behavioral science. Its pack testing division, PRS IN VIVO, adds a global asset that Ipsos plans to scale further.
“We are delighted to welcome The BVA Family teams to Ipsos. They now benefit from our global infrastructure, and the opportunities our scale brings them, while our clients will have access to new, innovative solutions. With our strong cultural fit and complementary set of services, we are poised to deliver even greater value to the businesses and organizations we serve,” said Ben Page, CEO of Ipsos.
Gerard Lopez and Pascal Gaudin, Chairmen of The BVA Family, added, “We are pleased to join forces with Ipsos, one of the world leaders in market research. This partnership allows us to leverage its international presence and solid competencies, significantly enhancing our capabilities to provide cutting-edge analysis and understanding of society and markets to our clients.”
Following the integration, Ipsos France will now operate as Ipsos Bva, while in Italy the business will be known as Ipsos Doxa. In the UK, BDRC will transition to the Ipsos brand.
